Reach – raise awareness among your target audience
Posted: Tue Jan 07, 2025 6:14 am
Reading tip: Marketing strategy – what is it, why is it important and how do you create one?
Implementing a strategy is easier when you do marketing based on a model.
Implementing your strategy becomes much easier when you base your marketing on a marketing model. Models help you visualize the overall marketing process, make marketing more consistent, make it easier to identify areas for improvement, and help you replicate successes.
The model allows you to assess where in the customer's buying process a marketing action is affecting. It has a huge impact on your ability to develop marketing holistically so that it supports your customers' buying process, from raising awareness to engaging the customer who has purchased.
We use the MRACE® model , which is suitable for any company's marketing. The model consists of five steps in brief:
We make you discoverable by your target audience and direct morocco phone data relevant traffic to your site. Read how to reach your target audience most effectively in the Reach phase.
2. Act – arouse interest and create demand
We turn traffic into leads by creating content that supports the buying process of buyer personas. Read tips for creating purchase paths here.
3. Convert – turn demand into sales
We support the sales process and converting leads into sales across multiple channels, whether the sales process lasts a day or years. Read our lead generation model.
4. Engage
We engage customers with your business and turn them into repeat customers and referrals to ensure real growth.
5. Measure – measure and develop
We measure the results of all our marketing efforts through the same set of metrics, which makes the overall impact of marketing and the role of different channels in the overall marketing clearer. Read how to improve your current measurement.
Implementing a strategy is easier when you do marketing based on a model.
Implementing your strategy becomes much easier when you base your marketing on a marketing model. Models help you visualize the overall marketing process, make marketing more consistent, make it easier to identify areas for improvement, and help you replicate successes.
The model allows you to assess where in the customer's buying process a marketing action is affecting. It has a huge impact on your ability to develop marketing holistically so that it supports your customers' buying process, from raising awareness to engaging the customer who has purchased.
We use the MRACE® model , which is suitable for any company's marketing. The model consists of five steps in brief:
We make you discoverable by your target audience and direct morocco phone data relevant traffic to your site. Read how to reach your target audience most effectively in the Reach phase.
2. Act – arouse interest and create demand
We turn traffic into leads by creating content that supports the buying process of buyer personas. Read tips for creating purchase paths here.
3. Convert – turn demand into sales
We support the sales process and converting leads into sales across multiple channels, whether the sales process lasts a day or years. Read our lead generation model.
4. Engage
We engage customers with your business and turn them into repeat customers and referrals to ensure real growth.
5. Measure – measure and develop
We measure the results of all our marketing efforts through the same set of metrics, which makes the overall impact of marketing and the role of different channels in the overall marketing clearer. Read how to improve your current measurement.