How to Label Ads for Freelancers and Agencies

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The law on labeling affected all participants in the advertising market, including intermediaries (agencies and freelancers). We figure out how they need to label advertising and submit reports in order to avoid fines.

What is the role of the intermediary in the advertising chain?

Responsibilities of agencies and freelancers for advertising labeling

How Advertising Systems Help with Ad Labeling

VKontakte and myTarget

Yandex Direct

Telegram Ads

How click helps freelancers and agencies label ads

Semi-automatic marking

Automatic marking

What is the role of the intermediary in the advertising chain?
An intermediary is a legal entity or individual that cambodia whatsapp promotes a business but does not distribute advertising on the Internet.

Intermediaries can be advertising agencies, freelancers, advertising automation services. There can be several intermediaries in the advertising chain.

The intermediary is located between the advertiser and the advertising distributor.

Option 1. The business uses the services of an intermediary, such as a freelancer, an advertising agency or an automation service such as click . In this case, the advertising chain will consist of three links:

Advertiser (the business itself);
Intermediary (advertising agency, freelancer or click);
Advertising distributor (advertising system).
An advertising agency or freelancer that a business turns to may also use other intermediaries (for example, click ). In this case, the advertising chain will consist of several links, for example:

Advertiser (the business itself);
Intermediary 1 (advertising agency, freelancer);
Intermediary 2 (click);
Advertising distributor (advertising system).
Of course, there is not always an intermediary in the advertising chain. A business can set up advertising on its own, for example, in Yandex Direct or VKontakte. In this case, the advertising chain will consist of two links:

Advertiser (the business itself);
Advertising distributor (advertising system).