What is ERIR: the procedure for data transfer and liability for violations
Posted: Tue Jan 07, 2025 5:53 am
Amendments to the Law on Advertising have been in effect in Russia since September 1, 2022. All advertising on the RuNet is marked. Each participant in the chain of digital advertising placement - the advertiser, the advertising system and the platform, the intermediaries between them - transfer a number of data through special organizations to ERIR - the Unified Register of Internet Advertising. We will examine in detail what ERIR does, who transfers what data, and much more.
What is ERIR?
Who and what data must be transferred to ERIR
Before publishing the advertisement
After the advertisement is published
Who has access to information in ERIR
Liability for failure to comply
How click helps with labeling
Automatic marking
Semi-automatic marking
What is ERIR?
ERIR – Unified Register of Internet Advertising – is an ukraine whatsapp accounting system from Roskomnadzor. It appeared after the entry into force of Law No. 347-FZ, which amended the Law "On Advertising".
The purpose of ERIR is to ensure control over advertising on the Internet, its transparency and legality of placement, including eliminating fraud.
You can send information to ERIR automatically through the advertising accounts of a number of platforms. For example, VK Advertising, Yandex Direct and other platforms. If it is impossible to send information and reports to ERIR through the platform, the advertiser must find a suitable advertising data operator (ADO) and transfer the data through it.
The following are entered into the unified register of Internet advertising through the ORD:
data on advertising creatives;
information on advertising acts and agreements;
data on the participants in the chain of purchasing and publishing advertising (advertising system, customer, intermediary, if any);
statistics on all creatives with accuracy down to the platforms.
What is ERIR?
Who and what data must be transferred to ERIR
Before publishing the advertisement
After the advertisement is published
Who has access to information in ERIR
Liability for failure to comply
How click helps with labeling
Automatic marking
Semi-automatic marking
What is ERIR?
ERIR – Unified Register of Internet Advertising – is an ukraine whatsapp accounting system from Roskomnadzor. It appeared after the entry into force of Law No. 347-FZ, which amended the Law "On Advertising".
The purpose of ERIR is to ensure control over advertising on the Internet, its transparency and legality of placement, including eliminating fraud.
You can send information to ERIR automatically through the advertising accounts of a number of platforms. For example, VK Advertising, Yandex Direct and other platforms. If it is impossible to send information and reports to ERIR through the platform, the advertiser must find a suitable advertising data operator (ADO) and transfer the data through it.
The following are entered into the unified register of Internet advertising through the ORD:
data on advertising creatives;
information on advertising acts and agreements;
data on the participants in the chain of purchasing and publishing advertising (advertising system, customer, intermediary, if any);
statistics on all creatives with accuracy down to the platforms.