Key messages – what value is being produced for the customer?

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Still, it's good to remember that an estimated 97% of your website visitors are not yet ready to buy. The majority of potential customers are therefore completely unaware, problem-aware, or outcome-aware.

The value proposition is the first thing that should appear on a company's homepage. It concisely explains why it's worth buying from that company. By studying value propositions, you can see what your competitors are emphasizing and how they communicate the value they provide to customers.

Selling points, on the other hand, refer to individual sales arguments, for example on service pages. Do competitors emphasize the product's price, uniqueness, speed of service, or some other unique feature?

Based on this information, you will learn which selling points jamaica phone data each competitor emphasizes, making them no longer selling points but similarity factors.

Competitors' value propositions summarize what you need to differentiate yourself from. Selling points help you identify your competitive advantages and how you can highlight them.

Industry- and target group-specific content themes and tone of voice
By monitoring the content of competitors' websites and social media, we can see what topics competitors are talking about. Monitoring topics gives you a good idea of ​​what is being talked about in your industry. This will help you know whether you are on the map of topics that appeal to the most important target groups and are involved in discussions that your competitors are also in. In addition, you can see at what level different topics are being talked about.

If all your competitors talk a lot about responsibility, for example, it's worth thinking carefully about your perspective on responsibility. What is truly responsible in your values, operations, and actions?