Know your target customers and core message

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For example, “We’re trying to attract lead project managers from project management startups. We hope to win their business as premium SaaS subscribers.”

Next, understand your core message and your competitive advantage.

What does your brand represent? If people could remember one thing about your company, what would it be?

For example, a leading project management company might choose a core message like, “Our project management app helps project managers shave over 10 hours a week off their busy schedules.”

2. Examine your audience’s pain points belize whatsapp and how you can solve them better than your competition.
Dig deeper into your target customers’ problems and the unique solutions you’ve built for them.

What are they dealing with? Why is your solution the best for them? Put yourself in their shoes and consider how you can build trust with them.

Setting aside time to complete this exercise is critical to getting into the right headspace and creating a topic grouping strategy that aligns with your company’s goals and your target audience.

What are the top frequently asked questions from your target audience about your brand and solutions?

Get inside their heads and examine past interactions you've had with them.