7 steps to creating a marketing strategy

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nother common starting point is that digital marketing experiments have been conducted with several different partners and the whole thing does not work together. Due to fragmentation, developing digital sales has proven to be challenging.

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The most typical challenges when starting digital sales – and solutions to them
Let's take a closer look at these typical pain points that we encounter with our clients in the early stages of digital marketing.

“Start campaigns immediately and preferably see results tomorrow”
When your company decides to start investing in digital sales, expectations for digital marketing are typically high. However, without a plan for what to measure and why, it is difficult to set digital sales goals that can be realistically monitored.

Read also: Measuring digital marketing according to the MRACE® model

You also need to set realistic expectations for the results of pilot campaigns. If new channels are tested out of season, for example, it is difficult to draw definitive conclusions about the impact of digital marketing on sales.

On the other hand, if there is no clear vision behind ivory coast phone data how your company positions itself in relation to competitors, what changes have occurred in the market, and how these changes affect customer purchasing behavior, it may be difficult to achieve strong results with individual campaigns.

Read also: How quickly can you expect results with social media advertising?

If the differentiating factors are not clarified, why would the customer respond to your advertising?
When you start marketing on digital channels and decide to invest resources in increasing digital sales, it's a good idea to stop and think about:

Who are your company's ideal customers and the most important buyer personas to whom you should target advertising?
Why should your dream customers choose your company's products or services?
What aspects of your company are relevant competitive advantages for these customers, allowing you to stand out in the market?
Unfortunately, we often get answers to the questions above like “safe, Finnish, expert, innovative.” These positive adjectives do not help your customer understand how you stand out from other players in the industry.