Each social network allows you to intercept a different target, so it is essential to clarify your ideas about your objectives before investing time and money in sponsored campaigns.
Having said this, in this article we will deal specifically with Facebook, because data in hand, almost 1.5 billion users access this social network every day, which makes it an ideal place to intercept people potentially interested in your products/services and implement lead generation tactics .
Before we go into detail about the 3 ways to generate leads on Facebook, let's refresh our memory on what a lead is.
A lead is a person who has shown interest in your company's product or service and has decided to give up some of their personal data in exchange for some premium content you have offered them, such as an ebook, a demo, a video tutorial or other.
To do this, he had to fill out a contact form located on a page of denmark whatsapp resource your site or on a landing page. If this page is the place where the user from a simple visitor becomes a lead (i.e. an active contact interested in your offer), then you must make sure to lead him there... for example starting from a Facebook post.
Warning! People who like your status updates, photos and videos may not be interested in your products and services and definitely do not count as leads (yet).
3 Effective Ways to Generate Leads
Lead generation can happen in many different ways, some organic and some paid. In this article we will cover 3 of the most effective: one organic and two paid.
It is important to maintain a balance between organic and sponsored lead generation channels. In fact, the former are useful for promoting discounts, offers and content to transform people who already follow you into leads. The latter are necessary for reaching Facebook users who do not yet know you, but who may still meet the characteristics of your buyer persona .
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