Unexpected Change in Talent Acquisition

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Back in December I asked ‘Why Isn’t Change Happening?’, which looked at the preoccupation with shiny new HR and recruiting offerings when many basics such as employer branding, providing a quality candidate experience and producing more engaging job adverts were overlooked. Well, there have been a few things I’ve come across so far this year, which make me think that change is certainly happening in some HR/recruitment departments but in a different way to what many might expect.

Simplification and Repurposing

Given the general desire to be seen as moving with the times and being on top of belgium whatsapp phone number the latest trends, it’s been refreshing to discover that the approach in some HR departments has been of simplification and repurposing. They’ve been reviewing what they already do and the assets they already have to see how they can both improve existing ways of working and better utilise materials that have already been created. So what are some of the ways you can do this?

Candidate Email Communication

One area to look at is your candidate email programme as changes here can make a significant difference to engagement levels. A case study of Hertz does a great job of illustrating the review, improve and reuse mentality in this area as they set about reducing the 45 emails in their ATS and updating the most crucial messages to make them more personal and appealing to candidates. They also added a two year old employer branding video, which had been largely unused.

Mark Duffy, a Talent Acquisition Partner at Hertz, explains more in a LinkedIn post about tailoring their candidate emails and says they include details at the end for the candidate to make contact if they think they’ve been wrongly rejected – something he reveals has happened and the person went on to be hired! By tweaking their candidate emails, Hertz saw a 5% increase in candidate response in three months, plus received a large volume of positive candidate feedback, proving that simple changes to existing procedures can lead to more effective recruiting.