Summary: Video marketing – a megatrend in corporate marketing

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Measurement: Measure results and optimize
If you don’t measure the results of your videos, you might be making progress based on gut feelings! Measurement is used to assess the effectiveness of your video marketing and its impact on your business goals. This stage involves collecting data on how well your videos have reached your audience, how they have influenced viewer behavior, and what factors have driven conversions. By analyzing this information, you can understand which strategies are working best and where there is room for improvement. Use analytics tools to track the performance of your videos in real time. This will help you make informed decisions and refine your video marketing strategy to be even more effective. Read more: Measurement in digital marketing management




Videos are no longer a “nice-to-have” anymore, as video marketing has become an essential part of a company’s marketing strategy. We’ve seen how short-form videos, artificial intelligence, social media, and effective use of search engine optimization have shaped and will continue to shape the video landscape – to stay on top, you should start experimenting today.

When your business applies video according to the italy phone data MRACE® model, you can create diverse and impactful marketing campaigns. The continuous development of artificial intelligence, in turn, opens the door to more targeted and personalized content. Video marketing offers endless opportunities for those who are ready to innovate and adapt to the ever-changing digital landscape!Measuring the ROI of search engine optimization, or SEO, is an essential KPI for a company's cash cow, because who wouldn't want to see their investment flourish? Google's organic search is a very prolific source of traffic, and should bring at least 50% of any website's total traffic.

Google itself has studied that the ROI of Google organic search is normally 5.3 times, compared to the ROI of Google Ads, for example, which is about 2 times. In addition, organic search is a free traffic source, so it is good to be aware of how much you are investing in growing this traffic source and how much SEO brings back to the coffers through ROI.

The ROI of Google organic search is typically 5.3 times, compared to about 2 times the ROI of Google Ads, for example.