E-commerce and Digital Platform Usage in Russia

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When export statistics are examined, it is seen that a record was broken in exports to Russia in August 2022. Exports from Turkey to Russia in August broke the all-time record with 738 million 527 thousand dollars and reached its highest level. In order to benefit from the close relations between Turkey and Russia and because Russia is among the countries we export the most, many sellers want to sell products to this country today.



E-commerce and Digital Platform Usage in Russia

Russia is a very important market country in terms of population density and country borders. The presence of approximately 100 million internet users in the Russian market allows brands that will sell products to Russia through e-commerce to appeal to a wide target audience. More than 50% of the people living in the country use the internet via mobile devices.


There is an important data for those who will sell products to Russia over bahamas whatsapp phone number the internet. The share of online sales in retail sales is 4%. This shows that the e-commerce sector is slowly developing in Russia. Large cities such as Moscow and St. Petersburg carry out approximately 70% of online transactions.


Yandex, Rakuten, Ozon and Ulmart stand out as important sales channels in the Russian market. Although Ulmart was founded in 2013, it is the market leader in terms of sales in the country.


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