Avoid direct brand promotion

[jsarmin]

natural referencing (SEO)
paid referencing (SEA)
content marketing
inbound marketing
social media marketing
online advertising (display),
e-mailing,
affiliation
Content personalization: what is the marketing interest?
Since they are constantly looking for information online, Internet users are at the forefront of target messages broadcast by digital marketing professionals. To capture their attention, companies hong kong phone data use technological advances to reach them directly following a tailor-made content strategy . A personalization strategy that has nothing to do with mass marketing as a prospecting tool. Today, mercantile services are armed with almost all the details on purchasing habits and customer journeys from the store to their various browsing sites.

This information is carefully exploited to tailor personalized and targeted content. The process dates back several decades, favored by the plethora of technological innovations and the use of artificial intelligence in e-commerce. Companies are now aware of the great potential that these technologies represent and are using them for “one-to-one” marketing management.

Developing proximity with its customers
Whether to acquire new customers or to retain them, marketing managers think about the best way to attract and retain them. They therefore seek to better understand their customers to respond more effectively to their needs. Marketers are thus convinced that salvation will come from information and personalized communication. However, to achieve this precision of information, you need to have data, know how to collect it and use it well.