There has been a lot of talk about artificial intelligence in recent months, with the arrival of tools such as Chat-GPT, Dall-E, MidJourney or Bard revolutionising not only the technology industry but society in general. That is why Microsoft, Google and Apple have rushed to develop their own AI models, with language models that can cope with the power of the OpenAI tool.
In this sense, the main technological giants have joined the 'AI fever', making generative tools their next area of growth. But, this new technology also has its own risks, as it can serve as a tool for disinformation.
AI is capable of generating realistic images with great precision and in large quantities. In this regard, Meta announced last August that it is developing a feature capable of labeling content generated or edited with AI, to avoid manipulation of reality.
Google to limit political content sweden number screening created with artificial intelligence
Google is another tech giant that has invested heavily in artificial intelligence, but despite the great promises of these systems, the company continues to ignore their potential dangers . That is why, starting in November , Google will force politicians to indicate whether their ads were created with AI.
The company is making this decision in the context of the US election campaign, in order to prevent the spread of political ads that use AI to create the impression that an electoral candidate is saying or doing something that they never actually did.
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