The Prisa case
Posted: Mon Jan 06, 2025 9:47 am
A recent study that Comscore has carried out with Grupo PRISA is a clear example of the need to measure social audiences. With 24 million unique visitors to its websites in June 2023, this publishing group is in second place in Comscore's General News ranking , with such iconic brands as elpais.com (16 million unique visitors), as.com (16.5 million) or cadenaser.com (8 million).
Thanks to its large social media community, in July of this year, coinciding with the political campaign that culminated with the June 23 general elections , the Group managed to generate nearly 14 million actions with its social brands on Facebook, Instagram and Twitter . In addition, it accumulated more than 85 south korea number screening million videos viewed on TikTok and 31 million more on its YouTube channels. Regarding keywords such as "elections" or "June 23", the Prisa Group obtained, on TikTok alone, more than 1.4 million interactions.
Thanks to the tools provided by Comscore Total Digital, it is possible to know which contents have worked best on each of the Prisa Group's networks:
As can be seen, this data confirms the importance of the social audience, which can now be measured in Comscore, thus complementing the measurement of the digital audience that was analyzed until now, thus providing a more complete and realistic view .
Thanks to its large social media community, in July of this year, coinciding with the political campaign that culminated with the June 23 general elections , the Group managed to generate nearly 14 million actions with its social brands on Facebook, Instagram and Twitter . In addition, it accumulated more than 85 south korea number screening million videos viewed on TikTok and 31 million more on its YouTube channels. Regarding keywords such as "elections" or "June 23", the Prisa Group obtained, on TikTok alone, more than 1.4 million interactions.
Thanks to the tools provided by Comscore Total Digital, it is possible to know which contents have worked best on each of the Prisa Group's networks:
As can be seen, this data confirms the importance of the social audience, which can now be measured in Comscore, thus complementing the measurement of the digital audience that was analyzed until now, thus providing a more complete and realistic view .