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ahbappy250
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Joined: Sun Dec 15, 2024 3:28 am

Do you want to know more?

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3:00 PM – The last session of the SEMrush Website Marathon is dedicated to the Website Clinic: Michele De Capitani, SEO, SEM and Web marketing guru, will analyze one of the event participants' sites, giving everyone valuable advice and tricks of the trade.

The SEMrush WebStudy Marathon program
Here's a taste from Alessandro Folghera of the first speech of the day: Website Architecture, why is it so important?

Link Equity, As Exciting as Risk, SEMrush WebStudy Marathon Preview
Alessandro : On February 10th there will be a big SEMrush training event dedicated to On-Page Optimization. As one of the speakers at the event, I will present you today an aspect that will be touched upon by the undersigned during his presentation dedicated to “website architecture”.

To have a good architecture for your site, you need to focus on two aspects: the user and the search engine bots .

Your site must be usable : it must guarantee the user access to the information they are looking for in the shortest and fastest way possible.

But not only that, the structure must be aimed norway phone number at achieving the objectives you set for your site ( conversions ): from downloading a file, to purchasing a product, to filling out a form.

Your site must be accessible : Google's spider (and that of all the other search engines that interest you) must be able to easily read all the contents of the site, understand the relevance of the content and of the different pages that present it.

However, accessibility is not a sufficient condition for your site to have the right visibility in search engines and therefore to be positioned for the desired search terms.

A key factor is link equity.

Link equity is defined as the measure of a web page's value, relative to search engine optimization.

In addition to the external links your site receives, it is important that each page receives an adequate number of internal links ( internal link building ). The updated Webmaster Guidelines , updated on January 28, specifies:
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