They also started to get inbound leads almost every day

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Before, they used to have a couple each week. On one of the inbound forms where they ask, “Where did you hear about us?" the prospect wrote: ‘Who hasn't heard about you? You're everywhere!’ The team attributes the comment to the more consistent branding since they were publishing regularly before, but also to the greater reaction from the more human, relatable content.

“Humor is100% risky. But the cost of inaction is higher. Great marketing creates reactions, so even a 'bad' reaction could be good, depending on the scale and nature of it. As my budget was cut by a lot, I was willing to take the risk: blunt marketing with a low budget won't get you far,” she advised.

“Salespeople are on LinkedIn to learn but also to georgia whatsapp resource take a break from their stressful job, that's why Tom Boston, Sales Feed, Corporate Bro, and some others are so successful (they were part of the inspiration for this project),” Johannsen said.

Quick Case Study #2: Car finance and loan company gets 15% higher conversion rate by testing a specific offer
Driva is a tech startup in the financial and automotive loan industry that provides a platform for users to search, compare, and apply for car and personal loans. The team conducted A/B testing on a landing page that gets traffic from performance ads.

BEFORE: No specific offer
The team crafted its initial landing page to inform customers about the key selling points of its service. The headline offered ‘pre-approved car loan offers in minutes’ and the body copy promised car loan offers from 30 Aussie vendors.