How to set up Facebook Conversions?
Posted: Mon Jan 06, 2025 5:43 am
Facebook already offers you some predefined standard events with which you can in most cases measure most actions such as purchase, shopping cart, checkout, etc. So you often don't have to create your own Facebook conversion. We have already explained exactly how this works in this blog article here .
However, it may happen that you want to track a conversion that is not set up via the Google Tag Manager. With self-defined Facebook conversions, you can set up your own conversions without any source code if your pixel is stored.
When you create your event, you have to consider various portugal whatsapp resource factors and provide information. First, open the “Meta Events Manager”. Here you have to connect a data source in order to be able to set up self-defined conversions.
Once you have done that, select “Custom Conversions” from the menu on the left.
Now you can specify the name and optionally the description of your conversion. In the next step you determine your data source for the conversion and select your conversion event.
If you want to set up your own Facebook conversion, you need to select a connected data source, the action source (e.g. website) and a special web event. Here you can then select whether the “total URL traffic” should count or just a specific subpage. You then need to decide on a standard event from Meta (or one of your own). For an online shop, a recommended standard event would be “purchase”, for example, if you want to measure purchases in the shop. However, if you want to set a different standard event, you can do so without any problem. It depends on what you want to achieve with your campaigns.
However, it may happen that you want to track a conversion that is not set up via the Google Tag Manager. With self-defined Facebook conversions, you can set up your own conversions without any source code if your pixel is stored.
When you create your event, you have to consider various portugal whatsapp resource factors and provide information. First, open the “Meta Events Manager”. Here you have to connect a data source in order to be able to set up self-defined conversions.
Once you have done that, select “Custom Conversions” from the menu on the left.
Now you can specify the name and optionally the description of your conversion. In the next step you determine your data source for the conversion and select your conversion event.
If you want to set up your own Facebook conversion, you need to select a connected data source, the action source (e.g. website) and a special web event. Here you can then select whether the “total URL traffic” should count or just a specific subpage. You then need to decide on a standard event from Meta (or one of your own). For an online shop, a recommended standard event would be “purchase”, for example, if you want to measure purchases in the shop. However, if you want to set a different standard event, you can do so without any problem. It depends on what you want to achieve with your campaigns.