How to Create a Content Marketing Strategy

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This gives you a great window of visibility! Spontaneous, sincere, and free feedback : do you often struggle to collect customer references? Well, for once, they arrive without being asked for! Saving time and therefore money well almost: it is certain that in theory, it requires much less work than a Classic campaign. However, you still have to be creative enough to find a way to generate the desire to create this content, and to relay it effectively.

Of a modern and avant-garde french guiana email list 100000 contact leads image : in btob, user generated content is a little-exploited niche, there are very few attempts of this type to date! Considered too original or simply unknown, this technique could well allow you to differentiate yourself, provided you use it wisely. Of varied content: the content used in ugc does not adopt the classic form of the ebook, infographic, promotional video, they are more spontaneous like photos, videos, comments on social networks! User generated content, how to implement it in btob? That’s an excellent question! And the answer is yes! And it can even exist for vses or smes .



In fact, in btob, the use of ugc is mainly centered around customer relations: organize spaces for expression: you can create spaces for exchanges that you will make available to your customers and users. For example, a forum space or a space dedicated to chat that is updated live on a page of your website. Your customers will discuss how to solve a problem, share their experience, their ideas, or ask you questions that constitute an independent support for promoting your business.