The importance of Content Marketing to generate leads in B2B
Posted: Wed Dec 04, 2024 3:52 am
The popularity of Content Marketing has grown dramatically in recent years as more and more greece phone number list companies are moving away from traditional paid advertising towards Inbound Marketing . Content is at the heart of success in our sales funnel . This helps not only attract users to our website , but also ultimately convert them into customers.
Currently in Europe, 58% of B2B companies have adopted an Inbound Marketing or content marketing strategy , with 42% of B2B companies planning to increase their Inbound budget spending compared to the previous year .
These statistics highlight the changes that are happening in the field of Marketing right now and how content is playing a key role in today's Marketing strategy .
As we mentioned in this blog, this is a trend in 2014. Content marketing will continue to be a key element for marketing departments trying to increase their traffic, leads and sales.
Content Marketing has emerged as the top Digital Marketing technique for marketers looking to boost profits this year. 30% rate content marketing as the best investment ahead of Mobile Marketing , Big Data , Custom Search, CRO and other Digital Marketing techniques that can currently be developed.
The biggest challenge to content marketing is often in the boardroom. The fear of sharing too much knowledge is a threat to content creation.
Most marketers are using internal resources to create their content marketing strategy , reflecting the growing importance of this strategy. Successful content is created with the target audience in mind. An internal content creation team can understand each of these elements much better than someone who is external to the company.
However, there are many B2B companies that internally use inconsistent or value-lacking content, so taking advantage of the specialized knowledge of external teams around content strategy , creation and distribution can help us create a more successful internal content team in the long term.
There are many variables to consider in Content Marketing that will determine whether the strategy development will be successful. In order to achieve the right balance, it is essential to have a solid plan and strategy in place based on realistic objectives and a thorough knowledge of our business and our audience or Buyer-Persona .
This clear definition allows us to know at all times which direction to take and which decisions to apply to make it the most effective and achieve the different KPIs . Without a doubt, one of the most effective variables is to adequately measure the return on investment of your content ( ROI ). This technique is critical to success with the content strategy.
When we analyze what type of content is generating leads and clients for sales managers, blogs and articles are clearly the winners with 42% of leads generated. Other techniques such as newsletters or emailing generate 38% of the leads obtained.
Currently in Europe, 58% of B2B companies have adopted an Inbound Marketing or content marketing strategy , with 42% of B2B companies planning to increase their Inbound budget spending compared to the previous year .
These statistics highlight the changes that are happening in the field of Marketing right now and how content is playing a key role in today's Marketing strategy .
As we mentioned in this blog, this is a trend in 2014. Content marketing will continue to be a key element for marketing departments trying to increase their traffic, leads and sales.
Content Marketing has emerged as the top Digital Marketing technique for marketers looking to boost profits this year. 30% rate content marketing as the best investment ahead of Mobile Marketing , Big Data , Custom Search, CRO and other Digital Marketing techniques that can currently be developed.
The biggest challenge to content marketing is often in the boardroom. The fear of sharing too much knowledge is a threat to content creation.
Most marketers are using internal resources to create their content marketing strategy , reflecting the growing importance of this strategy. Successful content is created with the target audience in mind. An internal content creation team can understand each of these elements much better than someone who is external to the company.
However, there are many B2B companies that internally use inconsistent or value-lacking content, so taking advantage of the specialized knowledge of external teams around content strategy , creation and distribution can help us create a more successful internal content team in the long term.
There are many variables to consider in Content Marketing that will determine whether the strategy development will be successful. In order to achieve the right balance, it is essential to have a solid plan and strategy in place based on realistic objectives and a thorough knowledge of our business and our audience or Buyer-Persona .
This clear definition allows us to know at all times which direction to take and which decisions to apply to make it the most effective and achieve the different KPIs . Without a doubt, one of the most effective variables is to adequately measure the return on investment of your content ( ROI ). This technique is critical to success with the content strategy.
When we analyze what type of content is generating leads and clients for sales managers, blogs and articles are clearly the winners with 42% of leads generated. Other techniques such as newsletters or emailing generate 38% of the leads obtained.