You can see this process in action all the time. Browse an e-commerce site such as Amazon to make a purchase , and you'll find yourself focused on items that have a large number of reviews with high average ratings. These are always the most credible.
In this post we will explain how Emailchef helps ghana business email list you get email reviews and how you can leverage these ratings with instant actions that benefit users or authors, enhancing the positive circle of trust and communication.
Reviews Influence Purchases
Susceptibility to opinions is normal. When it comes to making a spending spree, each of us is sensitive to warning bells. We find ourselves under the influence of others' opinions , especially if they come from people we perceive as peers – people who are like us.
A constant stream of ratings reinforces brand authority.
trustpilot reviews by email
According to studies :
85% of consumers read online reviews of stores and businesses before making a purchasing decision. Ninety-seven percent of them trust online reviews as much as personal recommendations from friends or relatives;
57% of consumers abandon a site that doesn't load within three seconds;
92.6 % of people say that graphics and images are the main factor influencing their purchasing decisions;
41% of cart abandonments are caused by unexpected charges during checkout , 29% by mandatory registration forms on the platform, 11% by unclear delivery information, and 10% by overly long checkout processes;
When it's time to pay, more than 80% of shoppers feel more confident when they can see the logos of trusted banking institutions .
How to Request Grades by Email with Emailchef
When working with Emailchef’s newsletter editor, look at the “Blocks” section on the left, then find “Specials” in the drop-down menu . You can add customizable graphics that allow the user to rate your service.
Email reviews
Email reviews
Of course, you don't aim for a numerical score. A link in each review can also take users to your site where you can ask for detailed feedback with a simple survey.
Once the survey has been completed, reward the user with a small gift (or at least a “Thank you!”). If the feedback is positive, you can ask permission to use it in your next newsletter , along with a name and a photo. You get a genuine testimonial… and the reader gets the fame!
An Autoresponder for Every Assessment
Thanks to Emailchef's autoresponders, you can automate the sending of different emails based on the rating given by the consumer . If the rating has a mediocre score, you can simply thank them.
On the other hand, if they give a high score, you can reward them with a new opportunity to take advantage of your services . Offer a discount on the next purchase or a small gift, along with a proposal to subscribe to your newsletter to be informed about your news and promotions.
Autoresponders are a flexible, unique, and powerful tool . Even if your business operates out of a brick-and-mortar store, such as a retail store, hotel, restaurant, or gym, you can use autoresponders to attract occasional customers back .
Automating the sending of these emails is easy. Use segments to put email addresses into groups with specific characteristics . All users who clicked on a particular link will get an automated response that you have prepared in advance.
Our support team will be happy to help you put into practice this solution used by all the e-commerce giants .
To Get Fresh Opinions, Also Use Social Media
In addition to emails, don't ignore social media for reviews and images regarding your products or services . Users are often happy to see spontaneous experiences shared (with images) for companies to use for marketing purposes.
That's why companies encourage users to use certain hashtags when talking about their brand on social media. Instagram is particularly susceptible to receiving a potentially endless stream of fresh images.
This is user-generated content that makes the difference.
