How to Create a Successful Digital Marketing Plan for Your Business

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The average human attention span has dropped to eight seconds. A simple, easily recognizable logo is still the best, as it captures the consumer's attention.

Think about the McDonald's logo. It's a simple design, using the letter M. But with the combination of a recognizable typeface and an intentional color choice, that letter M is now so associated with them that even three-year-olds can recognize their logo.

McDonalds( Fountain )

2. Memorable
An effective logo is simple enough to be remembered the first time you see it, but unique and striking enough to stand out from the rest.

An example is the Starbucks logo. It has no obvious relation to coffee, but we associate the green mermaid with one of the largest coffee chains in the world. According to the owners of Starbucks, they used the mermaid to symbolize that their coffee is so irresistible that people would be drawn to it. The logo is also related to their history, as their hometown was a port.

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Starbucks( Fountain )

By assigning a unique “mascot” to their brand and combining it with a vibrant color choice and minimalist design, Starbucks struck the perfect balance and created one of the most memorable brand logos of all time.

3. Timeless
An effective logo should stand the test of time. It is not imbued with current trends that will go out of style. Using a timeless logo will save you the resources and effort of rebranding every few years.