If you are already a skilled email marketer and you're driving leads and closing sales, congratulations! But we know there are lots of you who are just starting to implement email marketing into your inbound marketing efforts.
In order to properly implement a strategic lead nurturing campaign we must first grasp what exactly lead nurturing is. In a nutshell, lead nurturing is the process of building relationships with your leads and enables marketers to develop and align marketing materials specifically for their leads for continued engagement. According to our friends at HubSpot, - "50% of leads are qualified but not ready to buy."
Whatever stage you may be at with your email marketing, in advertising database today's post we are going to guide you through the most effective ways for closing more leads with an email nurturing campaign
Determine your Goals
It sounds simple enough right? - As easy as it sounds, if you neglect to map out your goals you could completely derail your email marketing campaign. Whether you're trying to increase the number of leads or increase lead quality, make sure you determine your goals, audience and success metrics before you start building your campaign.
We have talked about establishing goals for email marketing campaigns before. Check out one of our most recent posts on email marketing and determine your goals for fast and effective results.
Start Nurturing from the Beginning
As soon as your prospect expresses any interest (i.e. visits your site, retweets a post, etc.) be there to start nurturing as soon as they enter the horizon. If your prospect becomes a blog subscriber, begin sending them information that is aligned with their interests. For example, if your prospect is interested in sales-related topics, provide them with content that talks about sales and then nurture them with additional material to get them in a position to buy.
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