SMS API
Benefits and Use Cases for Bulk SMS Marketing in India
When you need to market to a large audience, what’s your chinese overseas europe data best tool? It’s the one that can reach just about anyone through a device they already carry with them.
Advantages of SMS
Communicating with a host of potential or existing customers at once is called bulk marketing — and the most effective channel to use for it is SMS text messaging, for several reasons.
It’s personalized. With a cloud communications platform like Plivo, you can use SMS APIs to send targeted, personalized text messages from your own applications directly to customers’ mobile devices. Once you’ve coded your application, you can generate marketing campaigns with a few mouse clicks.
It’s cost-effective: Each outgoing message costs ₹0.14 in India; businesses that have registered on a DLT platform are eligible for a lower domestic rate. Messages cost a fraction of a cent in North America and similarly low amounts in other countries; for Plivo’s rates in every country, check our pricing page. Low cost and the high open rate of 98% give SMS the highest ROI of any communications channel.
It’s measurable: If you’re not sure whether bulk SMS is effective, you can take advantage of another of its features — tracking. You can run analytics to see key metrics such as click-through rate, delivery rate, and unsubscribe rate.
With Plivo, you can monitor SMS marketing campaigns in real time through the messaging logs on the Plivo console. The logs show you how many messages you’re sending and what the status is — delivered, failed — and, if a message failed, what reason was for the failure. And you can filter the logs in a number of ways — by location, by from or to number, status — and drill down on any entry in the list of results.
