Branded Content and the leap from the stratosphere
Posted: Sun Jan 05, 2025 8:39 am
The brand launched a campaign last February in which it offered a series of videos to inspire and motivate young athletes to play as if it were their last time.
On Facebook, the average engagement of the campaign turned out to be 337% higher than the average engagement generated with the content from January 2014 - January 2015.
We'll start with a brand that has taken the creation of interesting content to another level.
Closely related to extreme sports, Redbull is characterized by sponsoring events related to extreme sports, and even dares to organize its own events.
An example of this is the already very famous and forever usa mobile phone numbers database impressive jump from the stratosphere by Felix Baumgartner.
With this type of event, the brand has achieved great engagement with users and spectators of these sports.
Victoria's Secret
The popular women's lingerie brand works a lot with this type of campaign, since real events are generated around them.
A clear example is its annual parade , which is covered by press from all over the world and which has a high-calibre media impact.
Coca-cola
If there is a company famous for knowing how to connect with users' emotions, it is Coca-Cola.
Year after year, the company innovates in the content of its advertisements and tries to associate its product more with the emotions of users.
One of its campaigns most closely linked to the emotions of its consumers is “share happiness.”
Coca-Cola also reached the pinnacle of content personalization when it created a campaign to publish its cans with its own names. Who doesn't have a can with their name on it at home?
Youtube video thumbnail
Campofrio
Who doesn't remember the phrase "let nothing and no one take away from our way of enjoying life"?
This legendary phrase from the Campofrío advertisement marked a line in which the company knew how to connect perfectly with the emotions of the general public, thus becoming more than just an advertisement, a cry of hope.
On Facebook, the average engagement of the campaign turned out to be 337% higher than the average engagement generated with the content from January 2014 - January 2015.
We'll start with a brand that has taken the creation of interesting content to another level.
Closely related to extreme sports, Redbull is characterized by sponsoring events related to extreme sports, and even dares to organize its own events.
An example of this is the already very famous and forever usa mobile phone numbers database impressive jump from the stratosphere by Felix Baumgartner.
With this type of event, the brand has achieved great engagement with users and spectators of these sports.
Victoria's Secret
The popular women's lingerie brand works a lot with this type of campaign, since real events are generated around them.
A clear example is its annual parade , which is covered by press from all over the world and which has a high-calibre media impact.
Coca-cola
If there is a company famous for knowing how to connect with users' emotions, it is Coca-Cola.
Year after year, the company innovates in the content of its advertisements and tries to associate its product more with the emotions of users.
One of its campaigns most closely linked to the emotions of its consumers is “share happiness.”
Coca-Cola also reached the pinnacle of content personalization when it created a campaign to publish its cans with its own names. Who doesn't have a can with their name on it at home?
Youtube video thumbnail
Campofrio
Who doesn't remember the phrase "let nothing and no one take away from our way of enjoying life"?
This legendary phrase from the Campofrío advertisement marked a line in which the company knew how to connect perfectly with the emotions of the general public, thus becoming more than just an advertisement, a cry of hope.