Build a Story Around Your Product’s Core Value

[Shakhawat]

Once you’ve fleshed out your product’s core value, show how that value looks in real life through a case study of how someone has experienced the value your product provides.

Many SaaS companies do this through the use of their own product.

For example, will send you personalized videos once you vnpay database enter their sales process to show off what their software can do. Plus, when you navigate their website, you’ll have the opportunity to engage with lots of video content. By using video in their marketing and sales strategies, they demonstrate the value of their product to prospective buyers.

That won’t work for every product though. If you can’t be your own case study, find a group of beta testers who can extract value from your product and will provide honest feedback. Allow them to use the product and then use their feedback to determine and refine your product messaging.

Now that you’ve seen how initial users have extracted value from your product, conduct market research to determine what type of people or companies will be able to gain similar value.

Once you identify who can benefit from your products, draft your buyer personas and extrapolate what messaging will resonate with them based on what you learned from your initial users.

Determine how your product can help your buyer personas, who will be involved in the purchasing decision and what your end-user will need to convince the buyer to make the purchase.

As you learn more about the people who’ll use your product, you’ll learn more about the companies they work at, and over time you’ll be able to refine your ideal customer profile (ICP) based on the companies who have the most success with your product.