Email marketing, the ideal complement to the banking industry
Posted: Tue Dec 03, 2024 10:59 am
Sure, the banking industry is considered “traditionalist,” and the truth is that it is not usually a benchmark in terms of innovation. However, the market is constantly changing in terms of needs and behaviors, and that has led the industry to evolve and adapt to current needs.
On average, 18% of customers change banks every year ; it is precisely the combination of product offerings, conditions, services offered and communication with customers that helps prevent customers from leaving for the competition.
Many will wonder why there are so many changes, and the answer is simple: the banking industry's customers are demanding and are constantly receiving offers from competitors.
Therefore, a correct communication strategy will help to retain controlling directors email list customers, attract new ones and ensure that current customers consume more products on a more frequent basis.
This is something that any banking institution must consider today, and they have the best possible ally in their hands: email marketing.
Evolution of the use of email marketing in the banking industry
At Mittum we have been analyzing the evolution of the use of email marketing in this industry due to our extensive client portfolio in Spain and Mexico.
An analysis that highlights that banks have found a series of synergy mechanisms in email marketing. This trend analysis is based on data from 4 years in which it has been seen how the performance of the email campaigns sent has improved among their users and subscribers, thus gaining ground against their competitors.
The conclusion reached after analyzing the sector is that the use of email marketing is the key to maintaining a constant relationship with customers.
Whether it is the loss of human contact or the rise in the rate of use of banking systems and applications, today we have an undeniable reality where email marketing becomes the ideal medium to generate communication between clients and banks.
#ctaText??# Soloimprenta and Mittum, a success story that debunks the myths about the decline of offline printing and email marketing
Figures and tangible facts
At Mittum, our analysis has led us to see a tangible evolution in the banking industry. On average, in 4 years the sending of newsletters has increased by almost 40% since 2012, going from just over 400 million in that year to reaching 600 million in 2016.
This leads to a corresponding increase in unique campaigns sent. However, the best is yet to come for the CTR (click-through-rate), where the industry as a whole has seen an increase of more than 100% in 48 months.
All this data is not pure magic, but the result of well-planned strategies and constant analysis of user behavior. Of course, a good shipping tool and proper advice make the industry surpass itself every year.
Even Cesar, IT and Operations Director of Mittum in Mexico, highlights very well what was said above with the following statement that he shares with us:
«It has been very interesting to see from the Mittum team the key role that email marketing has been playing as part of the digitalization process of a sector that is traditionally as conservative as the world of banking. We are sure, and the metrics corroborate this, that there is an unquestionable value in maintaining constant and personalized contact with your clients that results in sustained business growth.»
What do you think about the use of email marketing in the banking industry? We look forward to hearing from you.
On average, 18% of customers change banks every year ; it is precisely the combination of product offerings, conditions, services offered and communication with customers that helps prevent customers from leaving for the competition.
Many will wonder why there are so many changes, and the answer is simple: the banking industry's customers are demanding and are constantly receiving offers from competitors.
Therefore, a correct communication strategy will help to retain controlling directors email list customers, attract new ones and ensure that current customers consume more products on a more frequent basis.
This is something that any banking institution must consider today, and they have the best possible ally in their hands: email marketing.
Evolution of the use of email marketing in the banking industry
At Mittum we have been analyzing the evolution of the use of email marketing in this industry due to our extensive client portfolio in Spain and Mexico.
An analysis that highlights that banks have found a series of synergy mechanisms in email marketing. This trend analysis is based on data from 4 years in which it has been seen how the performance of the email campaigns sent has improved among their users and subscribers, thus gaining ground against their competitors.
The conclusion reached after analyzing the sector is that the use of email marketing is the key to maintaining a constant relationship with customers.
Whether it is the loss of human contact or the rise in the rate of use of banking systems and applications, today we have an undeniable reality where email marketing becomes the ideal medium to generate communication between clients and banks.
#ctaText??# Soloimprenta and Mittum, a success story that debunks the myths about the decline of offline printing and email marketing
Figures and tangible facts
At Mittum, our analysis has led us to see a tangible evolution in the banking industry. On average, in 4 years the sending of newsletters has increased by almost 40% since 2012, going from just over 400 million in that year to reaching 600 million in 2016.
This leads to a corresponding increase in unique campaigns sent. However, the best is yet to come for the CTR (click-through-rate), where the industry as a whole has seen an increase of more than 100% in 48 months.
All this data is not pure magic, but the result of well-planned strategies and constant analysis of user behavior. Of course, a good shipping tool and proper advice make the industry surpass itself every year.
Even Cesar, IT and Operations Director of Mittum in Mexico, highlights very well what was said above with the following statement that he shares with us:
«It has been very interesting to see from the Mittum team the key role that email marketing has been playing as part of the digitalization process of a sector that is traditionally as conservative as the world of banking. We are sure, and the metrics corroborate this, that there is an unquestionable value in maintaining constant and personalized contact with your clients that results in sustained business growth.»
What do you think about the use of email marketing in the banking industry? We look forward to hearing from you.