HubSpot CMS Website Increases Demo Requests 4X for Bizible

Shakhawat · Post by **Shakhawat** » Sun Jan 05, 2025 7:10 am

Bizible came to New Breed looking for a partner to help it develop their new website on the HubSpot CMS. In the company's own words, their existing website was the "Frankenstein of B2B SaaS websites," and it wanted to bring their new site onto the CMS to have both their marketing automation and website live on the HubSpot platform since the site is the hub of their lead generation efforts.

Though Bizible was unhappy with the design of its old site, it didn't realize that a newly designed site on the CMS would triple conversion rates!

The Design:
Bizible worked closely with Studio Science on the website design concepts and artwork. Their partnership resulted in what we consider to be the epitome of a modern SaaS site. It has an incredibly clean design, physician database minimal but impactful copy, and graphical elements that help convey the value of the platform. We were really excited to take these concepts to life on the HubSpot CMS.

First and foremost, the design incorporated key elements that focused on increasing visitor engagement, and gave our team opportunities to really bring the design to life. A great example of this is the homepage header, where Javascript is used to rotate through names of Bizible customers with their respective logos. This effect helped to capture visitors' attention and give them incentive to stay on the site and explore.

Further down the homepage, and throughout the site, variations of trust marks are employed such as:

A rotating slider of customer testimonials on the homepage (including a "Request a demo" CTA)
Simple graphics that walk visitors through the Bizible product
Industry-specific pages with case studies
The lead generation elements of the site are also clearly highlighted. For example, the resources section on the homepage, and a dedicated resource-center allow Bizible to highlight content offers in a way they weren't able to before. By placing these offers in easily accessible areas of the site, visitors have greater opportunities for conversion.