Navigation is one of the most important things about your company’s website. It needs to be clean, easy to understand and intuitive to the user. Visitors should be able to move through your site effortlessly.
However, what many companies don’t realize is the importance their top level navigation pages play in this process, and ultimately in the success of their B2B website. Those pages can do more than just serve as moj database place holders for subpages.
Here are six ways you can use your B2B website navigation more effectively:
1. Usability
When users arrive at your site, they expect to be able to click on the top navigation menu. It’s actionable and allows for more engagement. If your navigation element is just a hover state, with a drop down menu of the pages in that section, you miss out on the opportunity to make the top level element an actual page.
2. Table of Contents / Index
It may be the case that a user lands on your website and isn’t overly familiar with all of your offerings. We most commonly use sub-navigation pages to house more detailed or targeted information, but we need to be conscious that the user may want to learn more about your company but may not understand the intricacies of your offerings (or sub-pages). Your top level pages provide the perfect place to contain general information about the section and allow you to provide excerpts for your subpages, letting users choose to learn more on a specific topic. In addition, if your B2B website was created with a CMS (Content Management System) there are methods to dynamically show the table of contents and even excerpts for a particular sections top level page.
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