Marketing plans: how to create them for your company to achieve better results
Posted: Tue Dec 03, 2024 10:54 am
Carrying out marketing actions is essential if your company wants to become known, win more customers and increase sales conversion. However, for this to be carried out properly, it is important to create a marketing plan.
It contributes assertively to achieving results, both in branding and in sales and customer loyalty. Do you want to know how to create successful marketing plans? Then keep reading this article and check out the tips in the following topics.
What are marketing plans and how to make them?
How to implement marketing plans and get results
What are marketing plans and how to make them?
Marketing plans are used to create strategic marketing actions in an organized manner. After all, random and isolated campaigns only cause a waste of time and money. It is best to think about actions as a whole and in the long term, to make them more efficient.
Basically, marketing plans consist of mapping your company's compliance directors email lists market segment, your target audience and how your brand fits into that context. This way, you can have a broad view of the situation and choose actions that are aligned with your objective.
When thinking about your niche, list your competitors and their differentiators, outline the profile of consumers and their purchasing behavior, and consider the current economic climate. To assess your target audience, find out as much information about them as possible and create a profile.
To analyze your company, see how it is doing, its positive and negative points, how it compares to the competition and how the public receives its products or services.
How to implement marketing plans and get results
With your marketing plans in hand, your company can now start implementing the appropriate strategy. To do so, you can follow a few steps. Here are what they are:
Phase 1: Planning
Here, you need to determine what your company wants to achieve with the campaign you are about to launch. It could be to become a market leader or to increase your profit percentage. Keeping this in mind is crucial to guide the other steps.
Phase 2: Attraction
At this stage, choose which actions to promote, such as creating and publishing blog articles, interacting with the public on social media, sending email marketing, making paid ads on Google, advertising in magazines, using billboards, etc. Whatever you choose should be the one that best communicates with your audience. Also, make a schedule of activities.
Phase 3: Lead Conversion
Anyone who visits your brand's blog or social media is a potential customer and deserves your attention. So, create targeted and assertive content, such as infographics, e-books and landing pages. In these actions, obtain your audience's email for the next step.
Phase 4: Lead Qualification
If your strategy includes sending email marketing, it is important to obtain the emails of consumers interested in your brand. This will help you qualify leads, i.e., convert sales. This is just one example of an action, and the goal should be the same: to sell and build loyalty.
Phase 5: Analysis
Finally, gather the team and analyze the results. To do this, you need to monitor them from the beginning. With this analysis, you can identify possible flaws and improve the strategy.
It contributes assertively to achieving results, both in branding and in sales and customer loyalty. Do you want to know how to create successful marketing plans? Then keep reading this article and check out the tips in the following topics.
What are marketing plans and how to make them?
How to implement marketing plans and get results
What are marketing plans and how to make them?
Marketing plans are used to create strategic marketing actions in an organized manner. After all, random and isolated campaigns only cause a waste of time and money. It is best to think about actions as a whole and in the long term, to make them more efficient.
Basically, marketing plans consist of mapping your company's compliance directors email lists market segment, your target audience and how your brand fits into that context. This way, you can have a broad view of the situation and choose actions that are aligned with your objective.
When thinking about your niche, list your competitors and their differentiators, outline the profile of consumers and their purchasing behavior, and consider the current economic climate. To assess your target audience, find out as much information about them as possible and create a profile.
To analyze your company, see how it is doing, its positive and negative points, how it compares to the competition and how the public receives its products or services.
How to implement marketing plans and get results
With your marketing plans in hand, your company can now start implementing the appropriate strategy. To do so, you can follow a few steps. Here are what they are:
Phase 1: Planning
Here, you need to determine what your company wants to achieve with the campaign you are about to launch. It could be to become a market leader or to increase your profit percentage. Keeping this in mind is crucial to guide the other steps.
Phase 2: Attraction
At this stage, choose which actions to promote, such as creating and publishing blog articles, interacting with the public on social media, sending email marketing, making paid ads on Google, advertising in magazines, using billboards, etc. Whatever you choose should be the one that best communicates with your audience. Also, make a schedule of activities.
Phase 3: Lead Conversion
Anyone who visits your brand's blog or social media is a potential customer and deserves your attention. So, create targeted and assertive content, such as infographics, e-books and landing pages. In these actions, obtain your audience's email for the next step.
Phase 4: Lead Qualification
If your strategy includes sending email marketing, it is important to obtain the emails of consumers interested in your brand. This will help you qualify leads, i.e., convert sales. This is just one example of an action, and the goal should be the same: to sell and build loyalty.
Phase 5: Analysis
Finally, gather the team and analyze the results. To do this, you need to monitor them from the beginning. With this analysis, you can identify possible flaws and improve the strategy.