Email marketing, the most searched term by professionals in the sector according to True Influence
Posted: Tue Dec 03, 2024 10:48 am
Yes, email marketing is of more interest than ever for all marketing professionals; in fact, the concept practically reigns supreme in searches for people in the sector.
A recent study developed by the company True Influence through its InsightBASE tool reveals interesting data that helps clarify, once again, that email marketing is far from dead and that there are more and more professionals who are hungry to learn about the topic.
Email marketing is the topic of greatest interest to marketing professionals
The True Influence study aimed to lesotho business email list detect the search intentions of various marketing professionals, thus defining (in a way) a consumption path towards the topics that most interested them.
Although the True Influence study was conducted using the United States public as a base, at Mittum we consider it interesting to share it as a reference for other markets and nations.
That said, among the many data that the report has generated, the most relevant is found around the following graph:
Top 10 searches by marketing professionals according to True Influence
Top 10 searches by marketing professionals according to True Influence (2017)
The graph above shows the top 10 terms that marketing professionals search for on the Internet, with “email marketing” and “online video marketing” being the terms with the highest search volume.
Specifically, “email marketing” (from which a host of related terms would emerge) has accumulated more than 5 million searches among the surveyed users , leaving behind terms with growing interest in the marketing sector such as “ marketing automation .”
3 main reasons why email marketing stands out from the rest
Getting to the bottom of why it all happens is not that complex, we can infer 3 main reasons why the term is gaining overwhelming interest among the marketing professional community.
Email Marketing and Social Media: Boost Your Campaigns with This Combination
In principle, if we look at it as a channel, email has the largest number of users. Whether they are millennials or baby boomers, it is almost certain that the majority of citizens with an Internet connection have an email address.
The next step is that email is considered a more professional and personal medium . Being a one-to-one medium between brand and user, the conversation between the parties could be interpreted as something more formal, which increases the possibilities of return on investment through email marketing (simply put, let's look at the eCommerce sector!).
Last but not least, the segmentation possibilities are huge in email marketing . If you have a well-fed and well-crafted database, the delivery system that your brand uses can work wonders with segmented and personalized newsletters.
Tell me, what were your most interesting topics to study during the past year? Is email marketing one of them?
A recent study developed by the company True Influence through its InsightBASE tool reveals interesting data that helps clarify, once again, that email marketing is far from dead and that there are more and more professionals who are hungry to learn about the topic.
Email marketing is the topic of greatest interest to marketing professionals
The True Influence study aimed to lesotho business email list detect the search intentions of various marketing professionals, thus defining (in a way) a consumption path towards the topics that most interested them.
Although the True Influence study was conducted using the United States public as a base, at Mittum we consider it interesting to share it as a reference for other markets and nations.
That said, among the many data that the report has generated, the most relevant is found around the following graph:
Top 10 searches by marketing professionals according to True Influence
Top 10 searches by marketing professionals according to True Influence (2017)
The graph above shows the top 10 terms that marketing professionals search for on the Internet, with “email marketing” and “online video marketing” being the terms with the highest search volume.
Specifically, “email marketing” (from which a host of related terms would emerge) has accumulated more than 5 million searches among the surveyed users , leaving behind terms with growing interest in the marketing sector such as “ marketing automation .”
3 main reasons why email marketing stands out from the rest
Getting to the bottom of why it all happens is not that complex, we can infer 3 main reasons why the term is gaining overwhelming interest among the marketing professional community.
Email Marketing and Social Media: Boost Your Campaigns with This Combination
In principle, if we look at it as a channel, email has the largest number of users. Whether they are millennials or baby boomers, it is almost certain that the majority of citizens with an Internet connection have an email address.
The next step is that email is considered a more professional and personal medium . Being a one-to-one medium between brand and user, the conversation between the parties could be interpreted as something more formal, which increases the possibilities of return on investment through email marketing (simply put, let's look at the eCommerce sector!).
Last but not least, the segmentation possibilities are huge in email marketing . If you have a well-fed and well-crafted database, the delivery system that your brand uses can work wonders with segmented and personalized newsletters.
Tell me, what were your most interesting topics to study during the past year? Is email marketing one of them?