A brief classification of some positions and types of work in the marketing department
Posted: Sat Jan 04, 2025 4:09 am
(development and design not included)
SEO specialist - responsible for attracting traffic from search engines;
cpc specialist, media buyer – purchasing traffic in advertising systems;
content manager, copywriter – filling websites with content, creating publications on third-party resources;
smm – manager – support of groups in social networks;
product manager (PM ) – product development (creation of technical specifications for updating functionality, new sections, etc.);
analyst – analysis of the effectiveness of promotion channels, website usability, A/B testing;
affiliate manager – development of your own affiliate network or work with third-party cameroon telegram number database networks;
referral manager – work on developing your own referral program;
email manager – working with email newsletters: launch, optimization, development;
orm manager – monitoring brand mentions, working with reviews;
Head of Department – manages the team, sets KPIs and monitors their implementation, develops a promotion strategy, coordinates work with other departments, analytics
Often one person can perform several functions, so I can combine them in the examples.
SEO specialist - responsible for attracting traffic from search engines;
cpc specialist, media buyer – purchasing traffic in advertising systems;
content manager, copywriter – filling websites with content, creating publications on third-party resources;
smm – manager – support of groups in social networks;
product manager (PM ) – product development (creation of technical specifications for updating functionality, new sections, etc.);
analyst – analysis of the effectiveness of promotion channels, website usability, A/B testing;
affiliate manager – development of your own affiliate network or work with third-party cameroon telegram number database networks;
referral manager – work on developing your own referral program;
email manager – working with email newsletters: launch, optimization, development;
orm manager – monitoring brand mentions, working with reviews;
Head of Department – manages the team, sets KPIs and monitors their implementation, develops a promotion strategy, coordinates work with other departments, analytics
Often one person can perform several functions, so I can combine them in the examples.