SoLoMo Strategy in Online Marketing, or What Should a Local Business Do?
Posted: Sat Jan 04, 2025 4:05 am
I'll start this story with some interesting facts: 82% of smartphone users carry their smartphones with them when shopping in stores. 62% of online shoppers read comments about a product from friends in their feed, and 75% of them followed links to the seller's website (if any were provided in the post).
Every third search query on a mobile phone has a local tonality, while for computers this figure is 1 in 5. (Data taken from the sites: solomosummit.net and smallbiztrends.com)
In essence, this is dry statistics, but it is a strong argument benin telegram number database for every company to think about using elements of the SoLoMo strategy in its business.
SoLoMo is an acronym for Social, Mobile, Local. A strategy that uses the capabilities of smartphones, location services and social mechanics to deliver the right message to the target audience at the right time and place.
Used for:
Personalization of offers for the consumer – here and now
Integration into the overall strategy of promotion through social networks
Creation of a separate promotion strategy (separate applications and mechanics with subsequent integration into social networks)
If this sounds a bit convoluted, let's try to break it down with an example. From here on out, a mythical clothing store will be used, but all the tools are equally successfully used in the restaurant business, entertainment venues, and other local companies.
Every third search query on a mobile phone has a local tonality, while for computers this figure is 1 in 5. (Data taken from the sites: solomosummit.net and smallbiztrends.com)
In essence, this is dry statistics, but it is a strong argument benin telegram number database for every company to think about using elements of the SoLoMo strategy in its business.
SoLoMo is an acronym for Social, Mobile, Local. A strategy that uses the capabilities of smartphones, location services and social mechanics to deliver the right message to the target audience at the right time and place.
Used for:
Personalization of offers for the consumer – here and now
Integration into the overall strategy of promotion through social networks
Creation of a separate promotion strategy (separate applications and mechanics with subsequent integration into social networks)
If this sounds a bit convoluted, let's try to break it down with an example. From here on out, a mythical clothing store will be used, but all the tools are equally successfully used in the restaurant business, entertainment venues, and other local companies.