Customer relationship management and customer
Posted: Tue Dec 03, 2024 10:33 am
Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models.
It is an absolute must for marketers who want to enrich their venezuela email list 2 million contact leads knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is.
Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.
It is an absolute must for marketers who want to enrich their venezuela email list 2 million contact leads knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is.
Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject.