How to Create an Email Signature That Drives Conversions (+ 5 Signature Examples)
Posted: Tue Dec 03, 2024 10:31 am
How to Create an Email Signature That Drives Conversions (+ 5 Signature Examples)
Email marketing brings a lot of benefits to your business . The most important of them is that it helps you convert your potential customers into real conversions. It is proven that the conversion rate of email marketing is higher than that of social media, SEO or AdWords advertising.
What makes email marketing so effective in terms of return on investment is the ability to segment your contact list and send highly personalized messages.
However, many people forget that in the business world there is another way of communicating that is even more tailored to the needs of each person - these are the email messages that hundreds of employees send every day.
Email Signature Marketing
Business emails can add value, project your company's image with every message you send, and push your potential customers to make a purchase.
In order for your emails to fulfill all these functions, you need to add an element that will turn your business communications into an effective marketing channel. This key element is a professional email signature .
A well-crafted email signature not only provides the recipient with contact information, but also includes a number of elements that push the potential customer to take action. Today we give you 5 tips to create an email signature that is visually appealing, provides value and, of course, generates conversions.
1. Provide value
Marketing is only effective if it delivers on the promise of delivering the promised value and satisfying the customer. Know your users and have a clear idea about what content they consume and what they really need from you.
How can you add value in an email signature? By adding a link to an article of interest, sharing a discount code or including special offers.
To make your message more relevant, you can set up a different accounting directors email lists email signature for each department. For example, the marketing department can include a link to a recently published post in the signature. However, a link to a web page with frequently asked questions may be more relevant to people who contact customer service.
5 Keys to Email Marketing: Everything evolves, because if it doesn't evolve it tends to disappear
2. Incorporate calls to action
One of the most important functions of a professional email signature is to direct the recipient to an action. Depending on your strategic objectives, this may consist of a click on an embedded link, a call to the sales department, or a download of an e-book.
As you can see from the examples below, we at NEWOLDSTAMP have incorporated two promotional banners. These banners include calls to action. In the first example, we invite a potential customer to subscribe to our newsletter. In the second example, we offer them the opportunity to download a new ebook on email signature marketing.
Email marketing brings a lot of benefits to your business . The most important of them is that it helps you convert your potential customers into real conversions. It is proven that the conversion rate of email marketing is higher than that of social media, SEO or AdWords advertising.
What makes email marketing so effective in terms of return on investment is the ability to segment your contact list and send highly personalized messages.
However, many people forget that in the business world there is another way of communicating that is even more tailored to the needs of each person - these are the email messages that hundreds of employees send every day.
Email Signature Marketing
Business emails can add value, project your company's image with every message you send, and push your potential customers to make a purchase.
In order for your emails to fulfill all these functions, you need to add an element that will turn your business communications into an effective marketing channel. This key element is a professional email signature .
A well-crafted email signature not only provides the recipient with contact information, but also includes a number of elements that push the potential customer to take action. Today we give you 5 tips to create an email signature that is visually appealing, provides value and, of course, generates conversions.
1. Provide value
Marketing is only effective if it delivers on the promise of delivering the promised value and satisfying the customer. Know your users and have a clear idea about what content they consume and what they really need from you.
How can you add value in an email signature? By adding a link to an article of interest, sharing a discount code or including special offers.
To make your message more relevant, you can set up a different accounting directors email lists email signature for each department. For example, the marketing department can include a link to a recently published post in the signature. However, a link to a web page with frequently asked questions may be more relevant to people who contact customer service.
5 Keys to Email Marketing: Everything evolves, because if it doesn't evolve it tends to disappear
2. Incorporate calls to action
One of the most important functions of a professional email signature is to direct the recipient to an action. Depending on your strategic objectives, this may consist of a click on an embedded link, a call to the sales department, or a download of an e-book.
As you can see from the examples below, we at NEWOLDSTAMP have incorporated two promotional banners. These banners include calls to action. In the first example, we invite a potential customer to subscribe to our newsletter. In the second example, we offer them the opportunity to download a new ebook on email signature marketing.