What is RCS Messaging? A Complete Guide (2024)
Posted: Tue Dec 03, 2024 10:23 am
RCS
What is RCS Messaging? A Complete Guide (2024)
SMS has long been the workhorse of business messaging—but there’s a new show pony in town.
Rich Communication Services, or RCS messaging, offers a powerful chinese singapore phone number list upgrade that goes beyond plain text to transform business-to-customer communications.
In this guide, we’ll detail how RCS is different from OTT, SMS, and MMS, the advantages RCS can offer your business, and some tips to help you leverage its full potential for your business.
What is RCS messaging?
RCS, which stands for rich communication services, is a revolutionary protocol that upgrades traditional SMS and MMS text messages with a host of advanced features. These features include images, read receipts, suggested replies, group chats, and e-commerce integrations, making RCS messaging more engaging and informative.
Many of these features are already familiar to consumers who use chat tools like OTT services like Facebook Messenger and WhatsApp. The big difference is that RCS messaging builds these features directly into Android and iOS; it will inevitably replace SMS altogether.
Does RCS work on Android and Apple devices?
Most major carriers in the US offer RCS messaging on Android devices. However, Apple only recently announced that it will adopt RCS with the release of iOS 18 in the fall of 2024.
"We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users,” said an Apple spokesperson.
Apple has started testing RCS messaging with iOS 18 developer beta 2, suggesting a wider release is imminent.
What is RCS Messaging? A Complete Guide (2024)
SMS has long been the workhorse of business messaging—but there’s a new show pony in town.
Rich Communication Services, or RCS messaging, offers a powerful chinese singapore phone number list upgrade that goes beyond plain text to transform business-to-customer communications.
In this guide, we’ll detail how RCS is different from OTT, SMS, and MMS, the advantages RCS can offer your business, and some tips to help you leverage its full potential for your business.
What is RCS messaging?
RCS, which stands for rich communication services, is a revolutionary protocol that upgrades traditional SMS and MMS text messages with a host of advanced features. These features include images, read receipts, suggested replies, group chats, and e-commerce integrations, making RCS messaging more engaging and informative.
Many of these features are already familiar to consumers who use chat tools like OTT services like Facebook Messenger and WhatsApp. The big difference is that RCS messaging builds these features directly into Android and iOS; it will inevitably replace SMS altogether.
Does RCS work on Android and Apple devices?
Most major carriers in the US offer RCS messaging on Android devices. However, Apple only recently announced that it will adopt RCS with the release of iOS 18 in the fall of 2024.
"We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users,” said an Apple spokesperson.
Apple has started testing RCS messaging with iOS 18 developer beta 2, suggesting a wider release is imminent.