Why Email Accessibility Matters
Posted: Tue Dec 03, 2024 10:19 am
When it comes to email marketing, it’s easy to assume that everyone will view your email the same way you do. As you select the color contrast and font and write the copy, you assess its quality through your own eyes.
However, not everyone on the receiving end experiences emails the same way.
This is especially true for people who have disabilities, ranging from blindness to dyslexia.
Accommodating people with disabilities is important in all areas of life. Email marketing usa business email list is no exception. Not only is it the right thing to do, but it also allows your email marketing strategy to reach its full potential.
Below, we’ll examine why email accessibility is so important. We’ll also review a few tactics you can use to make your emails consist of more accessible content.
Put simply, email accessibility is when an email is accessible, readable, and usable for all people, including those who have disabilities or vision impairment.1
Even if you craft the most eye-catching email with the perfect copy, it won’t resonate with all readers if it’s not accessible. Some subscribers may engage with your email differently due to having the following types of disabilities:
Visual – Visual impairment, blindness, or color blindness
Auditory – Deafness
Motor – Paralysis, cerebral palsy, or limb injuries
Learning – Dyslexia
For example, visually impaired people may listen to your email with an assistive device, rather than reading it. Colorblind people may read your email, but have a hard time discerning certain colors within it.
If you don’t have a disability yourself, designing accessible emails requires a shift in perspective.
Fortunately, it’s an easy process once you understand the basics of email accessibility.
However, not everyone on the receiving end experiences emails the same way.
This is especially true for people who have disabilities, ranging from blindness to dyslexia.
Accommodating people with disabilities is important in all areas of life. Email marketing usa business email list is no exception. Not only is it the right thing to do, but it also allows your email marketing strategy to reach its full potential.
Below, we’ll examine why email accessibility is so important. We’ll also review a few tactics you can use to make your emails consist of more accessible content.
Put simply, email accessibility is when an email is accessible, readable, and usable for all people, including those who have disabilities or vision impairment.1
Even if you craft the most eye-catching email with the perfect copy, it won’t resonate with all readers if it’s not accessible. Some subscribers may engage with your email differently due to having the following types of disabilities:
Visual – Visual impairment, blindness, or color blindness
Auditory – Deafness
Motor – Paralysis, cerebral palsy, or limb injuries
Learning – Dyslexia
For example, visually impaired people may listen to your email with an assistive device, rather than reading it. Colorblind people may read your email, but have a hard time discerning certain colors within it.
If you don’t have a disability yourself, designing accessible emails requires a shift in perspective.
Fortunately, it’s an easy process once you understand the basics of email accessibility.