And, especially today, due to this great crisis that still haunts us and, surely, will not go away for quite some time, many businesses have been affected and have even been forced to close their doors indefinitely. But, as we told you last Tuesday in our article , little by little it seems that things are starting to normalize (or, better said: to normalize again ) and already - these weeks - we are beginning to see how many businesses and small premises are reopening their shutters. And, that, without a doubt, fills us with encouragement! And, for that reason, now is the time, more than ever, to address our user communities to tell them that we are here, that we are back, and that we are back for and for them . However, not all of those small businesses that are re-emerging after these hard (very hard) weeks, have all the resources (economic and/or human) that allow them to get in touch with their customers.
And that is precisely what we want to talk to you about today, because yes: because small business email list all this evolution that the digital ecosystem allows is what has allowed large companies like Facebook, today, to launch new functionalities to easily integrate Email Marketing into their social network, and whose sole objective is to be able to help small businesses affected by the crisis.
Facebook Email Marketing: How does it work?
How does it work?
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Facebook Email Marketing: How does it work?
As we said above, in recent weeks Facebook has wanted to help small and medium-sized businesses improve their sales and recover from this brutal crisis that has affected us all - in one way or another - and is therefore developing, among the functionalities of its own network, the ability to send Email Marketing messages from within.
Although there is still time for this to reach Spain, currently being only in process in the United States and Australia, it is not a bad idea to already know of its existence and be at the forefront of what concerns Email Marketing.
How does it work?
The steps that the network establishes to be able to implement this functionality are the following:
First of all, the email address of the page or business needs to be confirmed by the page administrators .
Afterwards, you will have to manually add the contacts that will make up your customer database.
They must also confirm that the users behind these email accounts have, in fact, given explicit permission to be contacted by email.
Once this is done, the company in question can start creating its own email marketing campaigns from Facebook, using the Pages app. This way, it will get a preview of the content, once filled out, and can send it to its contacts. In this sense, any email sent will appear under the Facebook extension.
