These changes are not yet visible, but we will be keeping an eye on them to provide more relevant information for marketers like us. A few days ago we talked about trading desks , those in charge of putting advertisers in contact with advertising spaces through the purchase of programmatic advertising on various
Demand Side Platforms (DSP). Today's post will be dedicated to theseto delve deeper into them and how they work to find out how to get the most out of them. What is a DSP? Demand Side Platforms (DPS) literally philippines telegram data mean platforms on the side or part of the demand . These are all those platforms used by trading desks in which advertisers and agencies buy inventory in an automated, efficient and optimized way .
DPS are those platforms used by those who demand advertising space, the advertisers, to find the inventory that interests them most. The main function of a DSP is to bid on the inventory of different ad exchanges impression by impression, always bidding on the one that most interests the advertiser . This is similar to Facebook Ads but a little more complex.