The characteristics that the copy in Email Marketing should contain
Posted: Tue Dec 03, 2024 10:08 am
As we know and as we always tell you, Email Marketing is defined as an excellent technique that any company or business can use, regardless of its size, and that, surely and applying the technique correctly , the results it will bring will be, at the very least, positive. However, and as we assume you have observed in the previous lines, we must emphasize that of "applying the technique correctly..." because, without a doubt, there is one thing that you must be clear about, and that is that neither Email Marketing nor any other communication technique will work on its own generating positive results and benefits if you do not dedicate the necessary time and effort to them.
In the case of Email Marketing, which we know is an economical technique, with a high level of ROI and very interesting in its quality-price ratio , which also has the particularities of being able to personalize and segment its content, reaching the audience in a much more precise way, the same thing happens: if you do not dedicate the necessary time, resources and effort, all of the above will -probably- not be fulfilled.
And, dear e-marketer friend : when we talk about “dedication” we refer to transportation email list everything implicit in the technique, without valuing some aspects over others. From the approach to the launch, through the copy of the subject, the message, the preheader, the design, the buttons or CTA, the reference to RR.SS and countless other aspects . However, on this occasion we are going to focus on one in particular: the copy.
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How to write a correct copy for Email Marketing?
1.- It must, in a certain way, incite curiosity and intrigue, so that the user feels attracted
2.- Try to show the brand's personality in all your email copies: tone is important
3.- If, putting yourself in your user's shoes, you don't feel that it offers you value: change it. It won't offer it to your user either.
4.- Once you have the text written, check that you are going to offer a good reading experience to whoever receives it.
#ctaText??# Live shopping and email marketing, how to take advantage of synergies
How to write a correct copy for Email Marketing?
One of the fundamental aspects that can determine the success or failure of an Email Marketing campaign is, without a doubt, the copy. We understand copy to be the creative text itself that is used in an advertising strategy to communicate with the audience and tell them what the brand wants to convey. Normally, it is expressed through slogan messages, scripts, voiceovers, etc. and is written by the creative person responsible for the project. In this case, the Email Marketing copy would be understood as the text inside the message, as well as the subject line and preheader .
Now, what are the characteristics that, as Email Marketing experts , we recommend that your emailing have, in order to be as successful as possible?
1.- It must, in a certain way, incite curiosity and intrigue, so that the user feels attracted
And, in this regard, what is the first (and possibly most important) thing we need to generate by arousing curiosity? Exactly! The subject line. The subject line is the first thing a user will read when they access their email and decide whether to open your message or send it straight to the trash. Therefore, we need to be especially delicate with the subject line, since it will be the first barrier we must break with the user to continue advancing in the conversion funnel.
And, precisely, one of the best ways to get our user to open the email is by launching a subject line that is attractive enough so that he or she wants to continue knowing more and more about what you have to tell him or her.
2.- Try to show the brand's personality in all your email copies: tone is important
Once you have a clear idea of your strategy and the content you want to share with your community, it's time to bring out your brand's way of speaking and personal voice. Because yes: all brands have their own voice and, just as you use it on social media, you should also use it in your email messages. In fact, it's worth remembering that email is one of the most personal ways of communicating with the customer, so voice and copy must flow together and online.
In the case of Email Marketing, which we know is an economical technique, with a high level of ROI and very interesting in its quality-price ratio , which also has the particularities of being able to personalize and segment its content, reaching the audience in a much more precise way, the same thing happens: if you do not dedicate the necessary time, resources and effort, all of the above will -probably- not be fulfilled.
And, dear e-marketer friend : when we talk about “dedication” we refer to transportation email list everything implicit in the technique, without valuing some aspects over others. From the approach to the launch, through the copy of the subject, the message, the preheader, the design, the buttons or CTA, the reference to RR.SS and countless other aspects . However, on this occasion we are going to focus on one in particular: the copy.
Post Content
How to write a correct copy for Email Marketing?
1.- It must, in a certain way, incite curiosity and intrigue, so that the user feels attracted
2.- Try to show the brand's personality in all your email copies: tone is important
3.- If, putting yourself in your user's shoes, you don't feel that it offers you value: change it. It won't offer it to your user either.
4.- Once you have the text written, check that you are going to offer a good reading experience to whoever receives it.
#ctaText??# Live shopping and email marketing, how to take advantage of synergies
How to write a correct copy for Email Marketing?
One of the fundamental aspects that can determine the success or failure of an Email Marketing campaign is, without a doubt, the copy. We understand copy to be the creative text itself that is used in an advertising strategy to communicate with the audience and tell them what the brand wants to convey. Normally, it is expressed through slogan messages, scripts, voiceovers, etc. and is written by the creative person responsible for the project. In this case, the Email Marketing copy would be understood as the text inside the message, as well as the subject line and preheader .
Now, what are the characteristics that, as Email Marketing experts , we recommend that your emailing have, in order to be as successful as possible?
1.- It must, in a certain way, incite curiosity and intrigue, so that the user feels attracted
And, in this regard, what is the first (and possibly most important) thing we need to generate by arousing curiosity? Exactly! The subject line. The subject line is the first thing a user will read when they access their email and decide whether to open your message or send it straight to the trash. Therefore, we need to be especially delicate with the subject line, since it will be the first barrier we must break with the user to continue advancing in the conversion funnel.
And, precisely, one of the best ways to get our user to open the email is by launching a subject line that is attractive enough so that he or she wants to continue knowing more and more about what you have to tell him or her.
2.- Try to show the brand's personality in all your email copies: tone is important
Once you have a clear idea of your strategy and the content you want to share with your community, it's time to bring out your brand's way of speaking and personal voice. Because yes: all brands have their own voice and, just as you use it on social media, you should also use it in your email messages. In fact, it's worth remembering that email is one of the most personal ways of communicating with the customer, so voice and copy must flow together and online.