Email marketing and voice assistants
Posted: Tue Dec 03, 2024 9:54 am
Email marketing has gained more and more ground, as it is a very effective tool. However, we must bear in mind that, although the content is directed at people, humans do not always read the emails.
Email marketing with voice assistants
To make it easier to understand, emails are often read by virtual assistants. Therefore, you should keep in mind a series of tips when preparing the content. For example, you should know that voice assistants have limited capabilities to read, reply, delete, archive or skip messages . In addition, in this case, subscribers cannot unsubscribe and calls to action with links will not have their effect.
How do voice assistants read emails?
The limitations of the assistants mean that emails are read vp facility managers email lists literally and with the HTML code rather than the text. Therefore, if there is a part written with display , for example, the reading itself is not carried out. However, if the voice assistants find an unrecognised emoji, they discard it. When there are long messages, in the case of Alexa, only part of the content is read. On the other hand, they do not interpret images either; and punctuation marks lose their effectiveness.
How should I prepare for email marketing ?
Taking the above into account, it is necessary to write a text where we mention the sender and the subject of the message. We will include a header before starting the text. It is also essential to include a reply address and content to be heard. This way the message will not lose its effectiveness.
In short, when writing email marketing content , it is necessary to take these parameters into account to achieve the set objective. If you want to know more about this subject, ask us.
Email marketing with voice assistants
To make it easier to understand, emails are often read by virtual assistants. Therefore, you should keep in mind a series of tips when preparing the content. For example, you should know that voice assistants have limited capabilities to read, reply, delete, archive or skip messages . In addition, in this case, subscribers cannot unsubscribe and calls to action with links will not have their effect.
How do voice assistants read emails?
The limitations of the assistants mean that emails are read vp facility managers email lists literally and with the HTML code rather than the text. Therefore, if there is a part written with display , for example, the reading itself is not carried out. However, if the voice assistants find an unrecognised emoji, they discard it. When there are long messages, in the case of Alexa, only part of the content is read. On the other hand, they do not interpret images either; and punctuation marks lose their effectiveness.
How should I prepare for email marketing ?
Taking the above into account, it is necessary to write a text where we mention the sender and the subject of the message. We will include a header before starting the text. It is also essential to include a reply address and content to be heard. This way the message will not lose its effectiveness.
In short, when writing email marketing content , it is necessary to take these parameters into account to achieve the set objective. If you want to know more about this subject, ask us.