5G and changes in digital marketing
Posted: Tue Dec 03, 2024 9:44 am
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5G Digital Marketing | Tresbombillas Online Marketing Agency
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Have you heard about 5G? It's been on everyone's lips lately. This new technology will increase connection speed, reduce latency to a minimum and exponentially multiply the number of connected devices. But really... What is 5G and how will it affect digital marketing? Find out with this article from the Tresbombillas Marketing Agency .
What is 5G?
The 5G name refers to the fifth generation of mobile networks that we know of . The old 1G network, that of those first mobile phones that only allowed us to talk, is a thing of the past. 2G technology introduced SMS, and little by little our 'smartphone' became an increasingly broad communication tool. First, the Internet connection (3G) was incorporated and then broadband (4G) arrived, which brought with it the reproduction of videos in real time (streaming) or augmented reality, something that we are already very used to, but that a few years ago was completely unfeasible. In simple terms, 5G promises to be between 10 and 20 times faster than current mobile connections and also more stable .
Given this situation, it is normal that there is a better vp maintenance email lists connection between companies and consumers.
What changes will 5G bring to digital marketing?
1. VIDEO AS THE STAR
The increase in speed (up to 100 times more than 4G) will favour live broadcasts in better quality (8K). 5G will boost mobile video and reinforce its role in the marketing environment . In this sense, brands will have to be more attentive to their appearance on social networks through videos, when monitoring their presence and what citizens are saying about them.
2. VOICE MARKETING
5G will change the direction of marketing and it will be oriented towards voice conversations . It is estimated that 50% of all internet searches will be done via voice this year. In fact, the use of smart speakers for basic functions (asking about the weather, ordering food, playing games and asking quirky questions) is becoming more and more common. Users are even open to receiving commercial content through smart speakers, as long as it is relevant to their lifestyle.
3. WIRELESS ENVIRONMENT
With 5G, fixed cable infrastructure will no longer be necessary to offer fast Internet . Thanks to this new technology, it will not be necessary to search for a Wi-Fi network. It will be possible, for example, to receive hundreds of HD and 4K television channels wirelessly. This will also impact the ad buying and serving infrastructure around cable television.
4. ANY SURFACE WILL BE A SCREEN
Another of the great innovations that 5G will bring is that any surface with a 5G wireless transceiver can become an interactive marketing medium: a high-resolution screen and an output for an intelligent computing service . In this way, high-end screens with very fast wireless connectivity can be placed almost anywhere, which will also affect the format of the advertisements, which will have to be adapted to these new media.
5. AUGMENTED REALITY
A new era is dawning for augmented reality, as high-quality interactive and intelligent image overlays will become available everywhere (shop windows, car dashboards, etc.). This refers to both 2D graphic overlays and 3D modeled images. Some experts even predict that 5G will open the door to the transmission of holograms . Consumers’ relationship with advertised products will become closer to a realistic and “tangible” format, and marketers will have to identify how to respond to this audience demand. It will be possible, for example, for consumers, from their homes, to remotely enter their favorite stores, choose a garment, try it on to see how it fits, and buy it, significantly improving their digital experience.
5G Digital Marketing | Tresbombillas Online Marketing Agency
No Comments
Have you heard about 5G? It's been on everyone's lips lately. This new technology will increase connection speed, reduce latency to a minimum and exponentially multiply the number of connected devices. But really... What is 5G and how will it affect digital marketing? Find out with this article from the Tresbombillas Marketing Agency .
What is 5G?
The 5G name refers to the fifth generation of mobile networks that we know of . The old 1G network, that of those first mobile phones that only allowed us to talk, is a thing of the past. 2G technology introduced SMS, and little by little our 'smartphone' became an increasingly broad communication tool. First, the Internet connection (3G) was incorporated and then broadband (4G) arrived, which brought with it the reproduction of videos in real time (streaming) or augmented reality, something that we are already very used to, but that a few years ago was completely unfeasible. In simple terms, 5G promises to be between 10 and 20 times faster than current mobile connections and also more stable .
Given this situation, it is normal that there is a better vp maintenance email lists connection between companies and consumers.
What changes will 5G bring to digital marketing?
1. VIDEO AS THE STAR
The increase in speed (up to 100 times more than 4G) will favour live broadcasts in better quality (8K). 5G will boost mobile video and reinforce its role in the marketing environment . In this sense, brands will have to be more attentive to their appearance on social networks through videos, when monitoring their presence and what citizens are saying about them.
2. VOICE MARKETING
5G will change the direction of marketing and it will be oriented towards voice conversations . It is estimated that 50% of all internet searches will be done via voice this year. In fact, the use of smart speakers for basic functions (asking about the weather, ordering food, playing games and asking quirky questions) is becoming more and more common. Users are even open to receiving commercial content through smart speakers, as long as it is relevant to their lifestyle.
3. WIRELESS ENVIRONMENT
With 5G, fixed cable infrastructure will no longer be necessary to offer fast Internet . Thanks to this new technology, it will not be necessary to search for a Wi-Fi network. It will be possible, for example, to receive hundreds of HD and 4K television channels wirelessly. This will also impact the ad buying and serving infrastructure around cable television.
4. ANY SURFACE WILL BE A SCREEN
Another of the great innovations that 5G will bring is that any surface with a 5G wireless transceiver can become an interactive marketing medium: a high-resolution screen and an output for an intelligent computing service . In this way, high-end screens with very fast wireless connectivity can be placed almost anywhere, which will also affect the format of the advertisements, which will have to be adapted to these new media.
5. AUGMENTED REALITY
A new era is dawning for augmented reality, as high-quality interactive and intelligent image overlays will become available everywhere (shop windows, car dashboards, etc.). This refers to both 2D graphic overlays and 3D modeled images. Some experts even predict that 5G will open the door to the transmission of holograms . Consumers’ relationship with advertised products will become closer to a realistic and “tangible” format, and marketers will have to identify how to respond to this audience demand. It will be possible, for example, for consumers, from their homes, to remotely enter their favorite stores, choose a garment, try it on to see how it fits, and buy it, significantly improving their digital experience.