The best tools for lead generation (13 free + 13 paid)
Posted: Tue Dec 03, 2024 9:37 am
If you're still capturing leads by hand, stop now!
There are more efficient ways to find potential customers.
This blog presents 13 free and 13 paid lead generation tools that you can use to generate leads.
Importance of lead generation
Lead generation is one of the most important parts of your sales pipeline.
How are you going to sell your product or service if you don't have anyone willing to buy it?
Lead generation can be tiring and time-consuming for your sales team. Fortunately, you can ease the workload by implementing marketing tools that engage customers.
Lead generation works best when sales and marketing teams work together.
If the marketing team is responsible for capturing and nurturing jordan phone number list leads with different tools, the sales team can focus on converting them.
Finding the best lead generation tools for your business
When looking for the best lead generation tool for your business, consider at least the following questions:
Who are your potential customers and leads?
Where can you find them?
What is your budget?
How much time do you want to dedicate to it?
What does your team look like? Who should take responsibility for lead generation?
How much lead scoring do you need?
Which tool suits your business model and personal style?
Do your leads require a lot of nurturing or not?
What is your overall lead generation strategy?
For more ideas, check out these articles on B2B lead generation , tech lead generation , and B2C lead generation .
Researching lead generation tools can also give you insight into different lead generation strategies.
The blog features numerous lead generation tools for different budgets and uses.
Many of these are email marketing tools, contact data finders, web-based lead generation tools with a drag-and-drop editor or builder, or web visitor identifiers.
Some are great for outbound lead generation, while others are better suited for inbound lead generation.
13 Free Lead Generation Tools
If you're just starting out or have a tight marketing budget, check out these 13 free lead generation tools.
You can start using them right away!
1. Trustmary Solo
best lead gen tools
Trustmary is a marketing software that helps you leverage social proof with the help of reviews and testimonials .
With the free Trustmary Solo software you can collect unlimited leads on your landing pages.
Here's how it works:
Sign up for the software. It gives you access to the Trustmary dashboard.
Create a testimonial request form with our easy templates. They are fully customizable.
Distribute the survey requesting testimonials to your customers or add it to your website. They can leave you written or video testimonials .
When you get responses, you can display the testimonials on your website with a stylish testimonial widget.
In the free version, you can choose a widget from several options, including lead generation forms.
Displaying testimonials on your website helps you get more leads!
You can get unlimited testimonials or leads .
Trustmary also offers Zapier integrations. You can connect Trustmary with other systems.
Help documentation, as well as chat and email support, are available to all users. Take a look below at what you get when you upgrade to Trustmary Business .
2. Leadfeeder Lite
best lead gen tools
Leadfeeder Lite is a lead generation software that identifies anonymous web visitors .
With the tool you can see which companies visit your landing pages. It also reveals the behavior of those companies.
This allows you to reach out to companies that already seem interested in your brand and leverage your knowledge of their behavior.
With the free version of Leadfeeder Lite, you can get a maximum of 100 leads and data from the last 7 days.
You can also get:
There are more efficient ways to find potential customers.
This blog presents 13 free and 13 paid lead generation tools that you can use to generate leads.
Importance of lead generation
Lead generation is one of the most important parts of your sales pipeline.
How are you going to sell your product or service if you don't have anyone willing to buy it?
Lead generation can be tiring and time-consuming for your sales team. Fortunately, you can ease the workload by implementing marketing tools that engage customers.
Lead generation works best when sales and marketing teams work together.
If the marketing team is responsible for capturing and nurturing jordan phone number list leads with different tools, the sales team can focus on converting them.
Finding the best lead generation tools for your business
When looking for the best lead generation tool for your business, consider at least the following questions:
Who are your potential customers and leads?
Where can you find them?
What is your budget?
How much time do you want to dedicate to it?
What does your team look like? Who should take responsibility for lead generation?
How much lead scoring do you need?
Which tool suits your business model and personal style?
Do your leads require a lot of nurturing or not?
What is your overall lead generation strategy?
For more ideas, check out these articles on B2B lead generation , tech lead generation , and B2C lead generation .
Researching lead generation tools can also give you insight into different lead generation strategies.
The blog features numerous lead generation tools for different budgets and uses.
Many of these are email marketing tools, contact data finders, web-based lead generation tools with a drag-and-drop editor or builder, or web visitor identifiers.
Some are great for outbound lead generation, while others are better suited for inbound lead generation.
13 Free Lead Generation Tools
If you're just starting out or have a tight marketing budget, check out these 13 free lead generation tools.
You can start using them right away!
1. Trustmary Solo
best lead gen tools
Trustmary is a marketing software that helps you leverage social proof with the help of reviews and testimonials .
With the free Trustmary Solo software you can collect unlimited leads on your landing pages.
Here's how it works:
Sign up for the software. It gives you access to the Trustmary dashboard.
Create a testimonial request form with our easy templates. They are fully customizable.
Distribute the survey requesting testimonials to your customers or add it to your website. They can leave you written or video testimonials .
When you get responses, you can display the testimonials on your website with a stylish testimonial widget.
In the free version, you can choose a widget from several options, including lead generation forms.
Displaying testimonials on your website helps you get more leads!
You can get unlimited testimonials or leads .
Trustmary also offers Zapier integrations. You can connect Trustmary with other systems.
Help documentation, as well as chat and email support, are available to all users. Take a look below at what you get when you upgrade to Trustmary Business .
2. Leadfeeder Lite
best lead gen tools
Leadfeeder Lite is a lead generation software that identifies anonymous web visitors .
With the tool you can see which companies visit your landing pages. It also reveals the behavior of those companies.
This allows you to reach out to companies that already seem interested in your brand and leverage your knowledge of their behavior.
With the free version of Leadfeeder Lite, you can get a maximum of 100 leads and data from the last 7 days.
You can also get: