Using WhatsApp as a communication tool
Posted: Tue Dec 03, 2024 9:29 am
Present in more than 180 countries, WhatsApp can now be considered the main communication tool of the moment. The application, which began as an alternative to SMS, is currently used by more than 1 billion people spread across the planet.
This communication phenomenon, used both for personal purposes and in the corporate world, has become an important ally in the daily routine of many professionals, especially those working in the communications field.
Check out some possibilities for using WhatsApp as a communication tool below:
In the relationship with the press
It is already common practice for press officers and journalists working in newsrooms to contact each other via WhatsApp. The app is used to:
Resolve press queries.
Suggest topics.
Exchange information about the editorial team (exchange vp quality email lists of professionals, editorial managers, publication dates, suggested sources, etc.).
Generate and forward audio for news and radio programs.
Send photos and videos.
Arrange and conduct interviews.
In customer relations
The app is an important communication channel with communications agency clients, so find out how the app can streamline your day-to-day tasks:
Approve brands, releases and other communication pieces.
Check data and gather information.
Define possible guidelines.
Schedule meetings.
Align disclosures and positioning.
Contact the customer faster, especially during meetings or events, when contact by phone is more difficult.
In the newsrooms
Major media outlets provide a telephone number exclusively for contacting readers, internet users and viewers. Through the app, you can, for example:
Send videos, photos, audio and messages with reports and information about traffic and local events.
Suggest topics.
Get “scoops”.
Participate in votes and raffles promoted by the vehicle.
Follow event coverage.
In SAC (customer service)
In the areas of communication and marketing of companies, the application has been used to establish a direct channel with customers. Check out some possibilities:
Customer relationship (listening to complaints, clarifying doubts, requesting services).
Send quotes.
Register orders.
Make sales.
Expose the brand, products and services.
Make promotions.
Publish communications.
Note: You must be careful when using the app for commercial purposes, so as not to violate WhatsApp's terms of service .
Tips for using WhatsApp in the corporate world
Although WhatsApp is already part of the professional routine that involves the communications market as a whole, it is important to follow some tips so that the use of the application does not exceed limits.
Avoid exchanging messages or calling outside of working hours (always use common sense).
Wait for a response (just because someone has viewed a message does not mean that they are available to respond at that moment).
Beware of misinterpretations (in text messages, it is not possible to know the tone of a word).
Do not send emoticons, videos, photos, jokes and other disrespectful files to customers or journalists.
Do not forward chain letters or spam.
In a work environment, it is recommended to mute groups.
In a corporate environment, use the app in moderation.
This communication phenomenon, used both for personal purposes and in the corporate world, has become an important ally in the daily routine of many professionals, especially those working in the communications field.
Check out some possibilities for using WhatsApp as a communication tool below:
In the relationship with the press
It is already common practice for press officers and journalists working in newsrooms to contact each other via WhatsApp. The app is used to:
Resolve press queries.
Suggest topics.
Exchange information about the editorial team (exchange vp quality email lists of professionals, editorial managers, publication dates, suggested sources, etc.).
Generate and forward audio for news and radio programs.
Send photos and videos.
Arrange and conduct interviews.
In customer relations
The app is an important communication channel with communications agency clients, so find out how the app can streamline your day-to-day tasks:
Approve brands, releases and other communication pieces.
Check data and gather information.
Define possible guidelines.
Schedule meetings.
Align disclosures and positioning.
Contact the customer faster, especially during meetings or events, when contact by phone is more difficult.
In the newsrooms
Major media outlets provide a telephone number exclusively for contacting readers, internet users and viewers. Through the app, you can, for example:
Send videos, photos, audio and messages with reports and information about traffic and local events.
Suggest topics.
Get “scoops”.
Participate in votes and raffles promoted by the vehicle.
Follow event coverage.
In SAC (customer service)
In the areas of communication and marketing of companies, the application has been used to establish a direct channel with customers. Check out some possibilities:
Customer relationship (listening to complaints, clarifying doubts, requesting services).
Send quotes.
Register orders.
Make sales.
Expose the brand, products and services.
Make promotions.
Publish communications.
Note: You must be careful when using the app for commercial purposes, so as not to violate WhatsApp's terms of service .
Tips for using WhatsApp in the corporate world
Although WhatsApp is already part of the professional routine that involves the communications market as a whole, it is important to follow some tips so that the use of the application does not exceed limits.
Avoid exchanging messages or calling outside of working hours (always use common sense).
Wait for a response (just because someone has viewed a message does not mean that they are available to respond at that moment).
Beware of misinterpretations (in text messages, it is not possible to know the tone of a word).
Do not send emoticons, videos, photos, jokes and other disrespectful files to customers or journalists.
Do not forward chain letters or spam.
In a work environment, it is recommended to mute groups.
In a corporate environment, use the app in moderation.