Google Email Markup in Email Marketing
Posted: Tue Dec 03, 2024 9:27 am
In this post we want to explain how to implement Google Email Markup based on schema.org in your email campaigns.
We'll start by explaining what Google Email Markup is. Then we'll look at the technical part, i.e. what code to insert and how to test it. Finally, we'll show you how to implement it in your emails and the support it has to date.
What is Google Email Markup?
Google Email Markup is simply an additional code that is added to the HTML version of an email that allows either a button with a Call to Action (CTA) or mozambique business email list additional information related to the content of the message (photos of the order, flight information, etc.) to appear in the subject line in Gmail.
Buttons with a CTA are called Actions and can be of 4 types:
One-Click Action
actions-
Buttons that disappear once the call to action has been answered. For example, a button to accept friendship on a social network or to confirm a payment.
RSVP Action
actions-rsvp-action
Drop-down buttons that allow you to send a response (Yes/No/Maybe). They simply allow the reader to reply to an event invitation without opening the message.
Review Action
actions-review-action
Drop-down buttons that allow you to submit a review. The review may contain a numerical rating (number of stars) and/or a text comment.
Go-To Actions
actions-go-to-action
Buttons that contain a link. Unlike One-Click Actions, Go-To Actions buttons do not disappear if clicked.
Subject lines with additional information (order photos, flight information, etc.) are called Highlights by Google. Today they are only supported by the new Google application called Inbox . At the moment it can be accessed through an invitation. So when Google makes access to its Inbox public, we will write a post with the supported Highlights and other new features that Inbox brings.
If you want to get an invitation to Google's Inbox you can request it through the contact form.
Google Email Markup Code
Gmail supports 2 formats to enter them in the email: JSON-LD and Microdata. To see a detailed guide you can follow the following link . Below you can see an example of the code for a Go-To Action button:
Once you have entered the code, the next step is to run the tests. And this is where Google still doesn't make it very easy for us. The only way to test Email Markup is to send an email (HTML) to yourself and the problem is that in the Gmail application we can only write the text version of the email. The solution that Google offers is to use Google Apps Script. You would have to create two files. An HTML file that contains the version of our email with the Email Markup code. And another file that contains a script to send the HTML file from an address …@gmail to the same address. You can see the detailed guide of the process in this link.
How to implement Google Email Markup in your emails?
Once you have entered the code and run the tests, the first thing you have to do is send the final version of the email to the address [email protected] . Then you have to fill out a registration form and wait for Google's approval. The whole process can take more than a day, because Google's response times vary a lot.
We'll start by explaining what Google Email Markup is. Then we'll look at the technical part, i.e. what code to insert and how to test it. Finally, we'll show you how to implement it in your emails and the support it has to date.
What is Google Email Markup?
Google Email Markup is simply an additional code that is added to the HTML version of an email that allows either a button with a Call to Action (CTA) or mozambique business email list additional information related to the content of the message (photos of the order, flight information, etc.) to appear in the subject line in Gmail.
Buttons with a CTA are called Actions and can be of 4 types:
One-Click Action
actions-
Buttons that disappear once the call to action has been answered. For example, a button to accept friendship on a social network or to confirm a payment.
RSVP Action
actions-rsvp-action
Drop-down buttons that allow you to send a response (Yes/No/Maybe). They simply allow the reader to reply to an event invitation without opening the message.
Review Action
actions-review-action
Drop-down buttons that allow you to submit a review. The review may contain a numerical rating (number of stars) and/or a text comment.
Go-To Actions
actions-go-to-action
Buttons that contain a link. Unlike One-Click Actions, Go-To Actions buttons do not disappear if clicked.
Subject lines with additional information (order photos, flight information, etc.) are called Highlights by Google. Today they are only supported by the new Google application called Inbox . At the moment it can be accessed through an invitation. So when Google makes access to its Inbox public, we will write a post with the supported Highlights and other new features that Inbox brings.
If you want to get an invitation to Google's Inbox you can request it through the contact form.
Google Email Markup Code
Gmail supports 2 formats to enter them in the email: JSON-LD and Microdata. To see a detailed guide you can follow the following link . Below you can see an example of the code for a Go-To Action button:
Once you have entered the code, the next step is to run the tests. And this is where Google still doesn't make it very easy for us. The only way to test Email Markup is to send an email (HTML) to yourself and the problem is that in the Gmail application we can only write the text version of the email. The solution that Google offers is to use Google Apps Script. You would have to create two files. An HTML file that contains the version of our email with the Email Markup code. And another file that contains a script to send the HTML file from an address …@gmail to the same address. You can see the detailed guide of the process in this link.
How to implement Google Email Markup in your emails?
Once you have entered the code and run the tests, the first thing you have to do is send the final version of the email to the address [email protected] . Then you have to fill out a registration form and wait for Google's approval. The whole process can take more than a day, because Google's response times vary a lot.