According to the Content Marketing Institute study
Posted: Wed Dec 18, 2024 8:58 am
What should you do? Identify where your traffic is coming from. Focus on the areas most conducive to generating conversions. What type of content seems to resonate best with them?
Don't try to create content that appeals to everyone and ends up being just another bland, uninspiring piece relegated to the catacombs of the blog archives.
Measure engagement through other means, such as comments, shares, time petroleum manufacturers email lists on site, and number of pages viewed. This will help you know if your content is being found and read.
Take a look at the main areas where traffic is generated. , most B2B marketers get their traffic from social media, newsletters, blogs, articles, and events.
Of course, once users enter the top of the funnel, the work is not yet complete. Those who are interested will move on to the second stage, the actual conversion process.
Middle of the funnel: conversion
This is where the real work begins. You've got their attention. Now you need to keep it.
Creating content isn't a big deal at this point. You're making the content engaging and your marketing team is struggling with it.
As you can see, figuring out what that content is and how it converts are two things that the vast majority of marketers struggle with. But you're not going to be one of them.
What's the problem? You have a lot of content that is being read and shared but not converted. By conversion, we mean subscriptions, downloads, orders, or whatever else you've set as a conversion goal.
What should you do? There are several reasons why people choose not to take action at the moment, most of which can be distilled into three main points:
They don't need it, at this time.
They don't have the money to buy, at this time
They don't trust you right now
So, you need to know how to address what happens after the customer takes action, how soon they can expect their first correspondence (confirmation, newsletter, coupon, etc.), how many items are left at that price (nothing kills a sale like false urgency).
Ask yourself:
How can I convey the urgency of my offer so that people act immediately? This doesn’t always have to be a discount. It could be limited inventory, a limited number of seats at X price, an exclusive offer only for your social media followers, etc.
How can I build trust? Testimonials? Can I use third-party reviews? A convincing and honest guarantee?
If customers are leaving the conversion funnel, in the process of completing the purchase, they may have convinced themselves that the items are too expensive or not worth the money.
How can you communicate the value of what you're offering in a way that your readers can understand and appreciate? Don't think about what's valuable to you. Think about what's valuable to them.
Don't try to create content that appeals to everyone and ends up being just another bland, uninspiring piece relegated to the catacombs of the blog archives.
Measure engagement through other means, such as comments, shares, time petroleum manufacturers email lists on site, and number of pages viewed. This will help you know if your content is being found and read.
Take a look at the main areas where traffic is generated. , most B2B marketers get their traffic from social media, newsletters, blogs, articles, and events.
Of course, once users enter the top of the funnel, the work is not yet complete. Those who are interested will move on to the second stage, the actual conversion process.
Middle of the funnel: conversion
This is where the real work begins. You've got their attention. Now you need to keep it.
Creating content isn't a big deal at this point. You're making the content engaging and your marketing team is struggling with it.
As you can see, figuring out what that content is and how it converts are two things that the vast majority of marketers struggle with. But you're not going to be one of them.
What's the problem? You have a lot of content that is being read and shared but not converted. By conversion, we mean subscriptions, downloads, orders, or whatever else you've set as a conversion goal.
What should you do? There are several reasons why people choose not to take action at the moment, most of which can be distilled into three main points:
They don't need it, at this time.
They don't have the money to buy, at this time
They don't trust you right now
So, you need to know how to address what happens after the customer takes action, how soon they can expect their first correspondence (confirmation, newsletter, coupon, etc.), how many items are left at that price (nothing kills a sale like false urgency).
Ask yourself:
How can I convey the urgency of my offer so that people act immediately? This doesn’t always have to be a discount. It could be limited inventory, a limited number of seats at X price, an exclusive offer only for your social media followers, etc.
How can I build trust? Testimonials? Can I use third-party reviews? A convincing and honest guarantee?
If customers are leaving the conversion funnel, in the process of completing the purchase, they may have convinced themselves that the items are too expensive or not worth the money.
How can you communicate the value of what you're offering in a way that your readers can understand and appreciate? Don't think about what's valuable to you. Think about what's valuable to them.