Free Checklists
Posted: Wed Dec 18, 2024 8:52 am
Free eBooks: eBooks are very similar to whitepapers, but are usually a bit longer. You can find eBooks ranging from 7 to 50 pages depending on the content. Some examples of topics could be: “How to use social media to attract customers” or “10 steps to design a successful blog.”
– Checklists are a great way to simplify and inform your prospect of your process before they come on board as a client. For example: a law firm can provide a checklist to explain the process of applying for a permit to be signed. By providing the checklist, prospects will look for that information before they need a sign.
Free videos: It's clear that video has become a part of internet chemical manufacturers email lists marketing. While you can hire a professional video production company, with the latest mobile devices, creating a video is easier than ever. Make sure you share relevant information.
Free Kits (a combination of the above information): If you have some content that on its own isn't converting visitors, try combining it and creating a kit. Then measure whether your conversion rates improve.
Now that you know what content to create for TOFU, how do you make sure your blog gets found? The first step is to properly optimize your posts for search engines. Are you using relevant, long-tail keywords in your blog title? Do you have good meta titles and descriptions that include your keywords and fit within the character limits imposed by search engines (typically 60 characters for titles and 160 characters for meta descriptions)?
Take advantage of these tips and adjust your content to attract more visitors to your company!
Resources and tools to apply in the conversion funnel
Below we leave you some online tools that facilitate the implementation of your sales funnel.
HubSpot
HubSpot is a very powerful and intuitive tool that will allow you to create all the stages of your conversion funnel. You will also be able to see all the analytics behind your objectives.
It has a marketing panel, where you can see the evolution of your actions both in terms of attraction and conversion.
Google Analytics
On this Google platform, you can analyze and define each of the steps in your conversion process. You will have information on each conversion and you will know how many visitors have abandoned your site.
The configuration is not very user-friendly and you must also develop your landing pages, forms and calls to action from your own website. If you want to see the graph of your sales funnel, you must go to Conversions > Conversion funnel graph, after having completed the configuration.
Markitude
This tool allows you to carry out marketing automation actions that will help you plan each phase of your funnel and increase conversion. Focused on automation, it allows you to carry out complete email marketing campaigns aimed at maturing leads.
– Checklists are a great way to simplify and inform your prospect of your process before they come on board as a client. For example: a law firm can provide a checklist to explain the process of applying for a permit to be signed. By providing the checklist, prospects will look for that information before they need a sign.
Free videos: It's clear that video has become a part of internet chemical manufacturers email lists marketing. While you can hire a professional video production company, with the latest mobile devices, creating a video is easier than ever. Make sure you share relevant information.
Free Kits (a combination of the above information): If you have some content that on its own isn't converting visitors, try combining it and creating a kit. Then measure whether your conversion rates improve.
Now that you know what content to create for TOFU, how do you make sure your blog gets found? The first step is to properly optimize your posts for search engines. Are you using relevant, long-tail keywords in your blog title? Do you have good meta titles and descriptions that include your keywords and fit within the character limits imposed by search engines (typically 60 characters for titles and 160 characters for meta descriptions)?
Take advantage of these tips and adjust your content to attract more visitors to your company!
Resources and tools to apply in the conversion funnel
Below we leave you some online tools that facilitate the implementation of your sales funnel.
HubSpot
HubSpot is a very powerful and intuitive tool that will allow you to create all the stages of your conversion funnel. You will also be able to see all the analytics behind your objectives.
It has a marketing panel, where you can see the evolution of your actions both in terms of attraction and conversion.
Google Analytics
On this Google platform, you can analyze and define each of the steps in your conversion process. You will have information on each conversion and you will know how many visitors have abandoned your site.
The configuration is not very user-friendly and you must also develop your landing pages, forms and calls to action from your own website. If you want to see the graph of your sales funnel, you must go to Conversions > Conversion funnel graph, after having completed the configuration.
Markitude
This tool allows you to carry out marketing automation actions that will help you plan each phase of your funnel and increase conversion. Focused on automation, it allows you to carry out complete email marketing campaigns aimed at maturing leads.