In short, it’s all about commemoration, as canada whatsapp number list Chris Spadaccini confirmed when speaking to Variety. The marketing president felt a duty to pay tribute to this cultural icon of a production.
Spadaccini also mentioned that HBO is not a traditional advertising network and always strives to ensure that its marketing reflects the narrative or tone of the show itself. That said, most HBO shows feature marketing opportunities that are directly relevant to the show’s theme, message or content.
But, as GoT emerged as such a commercial phenomenon, a plethora of brands the world over have been leveraging its imagery, and name, to promote their products or services.
So, rather than sticking to its usual rules, HBO decided to commemorate the legacy of the show by having fun and teaming up with brands that are incongruous to the nature of the show.
Here are several of these masterfully commemorative collaborations:
Bud Light
The Promotional Legacy of Game of Thrones
For its 2019 Super Bowl commercial, HBO partnered up with Bud Light to deliver an epic visual display that transforms from well, light, to the dark, ominous and edgy landscape that GoT is famed for in the blink of an eye. This original take on the ‘Bud Knight’ from the book received mixed reviews but it remains one of the most impactful feats of commemorative marketing delivered by the brand to date.
