Email marketing is not dead!
Posted: Tue Dec 03, 2024 8:42 am
In the age of WhatsApp and social media, email marketing is doomed to disappear, right? Wrong.
With new automation platforms, it is possible to segment emails sent and prevent them from being reported as spam. And these increasingly refined and accurate sending strategies enable more effective and targeted communication planning. Not to mention that these tools can analyze the results of emails sent, allowing you to always rethink your strategies.
email marketing
Email marketing is not dead
Therefore, using email marketing is essential to increase interactions with your leads. (Not sure what a lead is? Check out our digital marketing glossary). With it, it is easier to build customer loyalty, promote services and products, and increase sales. Learn how in three simple steps.
Build your mailing list
First of all, you need to build a lead base. In other words, your communication plan should include prior actions that encourage people to voluntarily register their email address.
To do this, it is always a good idea to offer something in exchange, whether it be an e-book, access to a webinar or a sample of the product. This first step will determine new zealand business fax list the rest of your email marketing strategy. So, be careful: offer something genuine and segment your leads according to what they are really looking for. Don't buy mailing lists and don't make promises you can't keep. Your strategy is still just beginning, there is still a lot to achieve.
Build a good relationship
With your email list in hand, it's time to build a relationship with your lead.
First, offer relevant content to build customer loyalty and work on topics targeted at each segment. Second, having a visual identity is also important so that the lead associates your brand with what they are reading. Short, eye-catching texts capture more attention, in addition to generating greater engagement with the content offered and allowing you to use email to direct the lead to your website.
When selling a product or service, use email marketing to get feedback. After the first response, offer something more, such as a discount or an opportunity to learn more about your services. Always keep in mind that you need to build customer loyalty and extend the relationship with them. This way, you can always offer more and keep them updated on the latest news.
Be frequent, but not too frequent
A good relationship is maintained through frequent contact, right? The same applies to email marketing strategies. If you stop talking to your lead, you're likely to lose engagement.
The secret, then, is to plan for one email to complement the other. The content should always keep the interlocutor interested. However, sending messages insistently can cause the lead to unsubscribe, and you can end up in the spam folder. Think about it: who likes receiving emails from the same store every day?
Therefore, it is essential to be clear about the following: does your company have relevant content to maintain a weekly, biweekly or monthly frequency? There is no single answer, nor a universal formula. For your email marketing strategy to be successful, you need to plan and test.
Having a team that monitors and produces content for your company is important to ensure that the effect is not the opposite. Using emails correctly is essential to increase your sales. In addition to having a team specialized in marketing planning, ETC is a partner of RD Station. With this tool, you can automate and analyze your emails to always improve your lead generation. Come talk to us and create a plan that meets your needs!
With new automation platforms, it is possible to segment emails sent and prevent them from being reported as spam. And these increasingly refined and accurate sending strategies enable more effective and targeted communication planning. Not to mention that these tools can analyze the results of emails sent, allowing you to always rethink your strategies.
email marketing
Email marketing is not dead
Therefore, using email marketing is essential to increase interactions with your leads. (Not sure what a lead is? Check out our digital marketing glossary). With it, it is easier to build customer loyalty, promote services and products, and increase sales. Learn how in three simple steps.
Build your mailing list
First of all, you need to build a lead base. In other words, your communication plan should include prior actions that encourage people to voluntarily register their email address.
To do this, it is always a good idea to offer something in exchange, whether it be an e-book, access to a webinar or a sample of the product. This first step will determine new zealand business fax list the rest of your email marketing strategy. So, be careful: offer something genuine and segment your leads according to what they are really looking for. Don't buy mailing lists and don't make promises you can't keep. Your strategy is still just beginning, there is still a lot to achieve.
Build a good relationship
With your email list in hand, it's time to build a relationship with your lead.
First, offer relevant content to build customer loyalty and work on topics targeted at each segment. Second, having a visual identity is also important so that the lead associates your brand with what they are reading. Short, eye-catching texts capture more attention, in addition to generating greater engagement with the content offered and allowing you to use email to direct the lead to your website.
When selling a product or service, use email marketing to get feedback. After the first response, offer something more, such as a discount or an opportunity to learn more about your services. Always keep in mind that you need to build customer loyalty and extend the relationship with them. This way, you can always offer more and keep them updated on the latest news.
Be frequent, but not too frequent
A good relationship is maintained through frequent contact, right? The same applies to email marketing strategies. If you stop talking to your lead, you're likely to lose engagement.
The secret, then, is to plan for one email to complement the other. The content should always keep the interlocutor interested. However, sending messages insistently can cause the lead to unsubscribe, and you can end up in the spam folder. Think about it: who likes receiving emails from the same store every day?
Therefore, it is essential to be clear about the following: does your company have relevant content to maintain a weekly, biweekly or monthly frequency? There is no single answer, nor a universal formula. For your email marketing strategy to be successful, you need to plan and test.
Having a team that monitors and produces content for your company is important to ensure that the effect is not the opposite. Using emails correctly is essential to increase your sales. In addition to having a team specialized in marketing planning, ETC is a partner of RD Station. With this tool, you can automate and analyze your emails to always improve your lead generation. Come talk to us and create a plan that meets your needs!