A press officer can be a social communications professional with a degree in journalism or public relations. However, having multiple training and experience in different areas is an important differentiator. This is because the press officer must understand a little about the area of each client they serve.
It is this professional, engaged in current affairs, with higher education, experience in various areas and with a good relationship with the press who will help the business to be on the cover of the best newspapers.
Have a press officer by your side
What are the responsibilities of a press officer?
The secret to the success of any business is to be seen. To achieve this, the consultant is the person who builds the bridge between your company and the media and, consequently, reaches your target audience.
The goal of a press officer's work is to align the company's interests with those of the target audience. This will increase engagement among those interested in the causes your company supports, the events you promote, and everything that happens with your business.
The main functions of the advisor
The first and most important function is to understand the client well. A good press officer delves deeply into the company's history, looks for its strengths and weaknesses, and analyzes its competitors in the market.
After this extensive research, it is possible to find the italy business fax list news potential. The role of a good press office team is to always know what can generate media interest.
Once this is done, you need to find out which media outlets would be interested in publishing and promoting your business. To do this, a good consultant always has an updated and complete mailing list with the email addresses of journalists in each area.
With the subject of interest in hand, along with the necessary contacts, it is time to put together the communication plan. Since each client is different, the plan must be strategically designed for them.
The main strategies for the press office plan
Producing a press release is one of the main strategies of a press office. It consists of preparing a document with all the information for journalists. It is very common for it to be done in the form of a news article before the product or event takes place.
After the press release has been sent to newspapers and magazines, the press officer's next strategy is to follow up. This is the time to confirm that the journalists have received the story and to sell the story so that it can be produced and published.
Media training is also part of the communications plan. Through this training, you can guide your advisor and show him or her how to behave in front of journalists and speak in public.
In addition to attending interviews, the press officer is responsible for preparing the paper. This document contains important information about the subject and the company's positioning to support the interviewee's responses.
Clipping is another important moment in communication strategies. In this process, the press officer gathers all the articles published about the person being advised. This makes it possible to measure the media reach and analyze the results.
Behind all this, the press officer also works together with the social media plan. The company's communication strategies as a whole must communicate with each other. There is little point in having an article on the front page of a major newspaper if the reputation and engagement of customers on the internet are weak or even negative.
Offline and online actions must work together to build a good image of the consultant. Having a communications team with professionals who are experts in the field is the path to a successful communications strategy. Put together your communications plan with a reference in the market. Learn more about ETC Comunicação's work by clicking here.
