As time goes by, companies are making a real effort to improve communications with their customers and potential customers. The goal is to be closer, more instantaneous and more personal. That is why the WhatsApp button has become a very important element to attract and serve qualified leads.
What could be more personal than WhatsApp to start a conversation with your leads? An application that was created to promote instant messaging, and that has now become the most used channel for sending messages.
According to Facebook Business, 67% of respondents across 8 different markets say that the number of messages they send has increased in the past two years. In addition:
There are more than 1 billion active users on WhatsApp.
Between May and June 2018, there were 85 billion hours of WhatsApp usage.
70% of the app's users use it daily.
So, is it an important channel? Yes it is! That's why today we're here to tell you what the WhatsApp button is and how you can install it on your website.
[Tweet “67% of respondents say the number of messages they send has increased in finance and banking email list the last two years, according to Facebook Business”]
The WhatsApp button is a plugin that integrates into your website, through which the user or client can click to start a conversation with the company , technical support, sales, marketing, etc.
If the user clicks from their mobile device, they will be taken to the application from their smartphone, and if they click from their desktop or laptop, they will be sent to the WhatsApp web.
Why should you integrate the WhatsApp button on your website?
WhatsApp is the most popular instant messaging application of recent times. We are talking about around 2 billion minutes of calls per day.
[Tweet “2 billion minutes of calls are made on WhatsApp every day.”]
We all have WhatsApp, you, your family, your friends, your colleagues… And we can even bet that you are included in at least one group. Besides its popularity, there are 3 obvious reasons to integrate the WhatsApp button:
WhatsApp gives you what no other
It is a good idea to include a chat system on your website because it promotes conversions. If it is a WhatsApp button, even better, because the user's number remains in your database; therefore, you have it right there, close to you.
