mea kūʻai mana
I kēia mau lā, ʻoi aku ma mua o ka hapalua o ka hoʻoholo kūʻai ʻana ma e kūʻai i ka papa helu kelepona mua o ka hiki ʻana mai o kahi manaʻo. ʻO kēia no ka mea ke hana nei lākou ma luna o ka hapalua o kā lākou noiʻi ma ke kelepona, a no laila ʻaʻole pono e hoʻopili koke iā ʻoe. E hahai kāua me ke ʻano o ka huakaʻi a ka mea kūʻai aku, ʻeā?
Hoʻohana ka Empowered Buyer i kahi ʻenekini huli e ʻimi i nā hui e hāʻawi i ka lawelawe a huahana paha a lākou e ʻimi nei.
ʻO lākou, ʻoi aku paha, pili wale me nā hopena hulina kiʻekiʻe loa e kū ana ma ka ʻaoʻao mua. Wahi a Moz, hiki i ka 92% o nā kaomi hulina Google a pau ma ka ʻaoʻao 1, me ka liʻiliʻi ma mua o 6% ma ka ʻaoʻao 2nd.
Nānā lākou i nā pūnaewele ma ka ʻaoʻao mua a i ʻole ʻelua i hopu i ko lākou manaʻo e ʻike i nā ʻoihana e like me ka hoʻohiki kūpono.
Nānā lākou i ka pāpili kaiapili a/a i ʻole ka nānā ʻana i nā pūnaewele e ʻike i ka mea a nā poʻe e ʻōlelo nei e pili ana i nā hui a lākou e noiʻi nei. Hiki paha iā lākou ke nīnau i ka manaʻo o kā lākou mau hoaaloha IRL (ma ke ola maoli). ʻAʻole pili kikohoʻe? Pīhoihoi, ʻike wau.
E kamaʻilio me kāu mea nānā
No ka mea he ala kikohoʻe kēia e hahai nei ka poʻe he nui o mākou i kēia mau lā, pono ka pūnaewele o kāu hui e hana i nā mea no nā mea kūʻai aku i hana mua ʻia e alakaʻi i ka leka uila a me nā kānaka maoli. ʻO ka ʻaoʻao home o kāu pūnaewele i kēia manawa kou manaʻo mua ; pono ia e hoʻomaopopo i ka mea a kāu hui e hana ai a/a i ʻole hāʻawi i ka mea nānā. He mea hoʻohana maikaʻi loa ia i hiki i ka mea kūʻai ke hoʻokele maʻalahi i ko lākou ala i ka mea i lawe mai iā lākou i kāu pūnaewele ma kahi mua.
Loaʻa i ka hilinaʻi
Mai poina e kūpaʻa ma waena o kāu mau paena pūnaewele. Pono ʻoe e loaʻa ka hilinaʻi o ka mea kūʻai aku! Hiki ke paʻakikī ke hana inā ʻike mua lākou i ka mea a lākou e ʻimi nei, a me ka nui o nā koho i waho no lākou. ʻO kahi ala maikaʻi loa e hōʻoia ai he hilinaʻi ʻoe, ʻo ia ka loaʻa ʻana o ka ʻike pili a me ka manaʻo nui ma kāu pūnaewele a me nā kaila media. Pono ʻoe e ʻoi aku ka loea ma kāu kahua ma mua o ka mea kūʻai aku, no laila he mea nui e hōʻike iā lākou ʻo ʻoe, inā makemake ʻoe i kā lākou ʻoihana.
Mai Poina i ka Funnel
ʻAʻole like nā ala kahiko a pau i kiola ʻia i waho o ka puka makani; Aloha nō mākou i kā mākou mau ʻōlelo hoʻohālikelike i kēia ʻoihana. Eia nō naʻe, ʻaʻole hiki iā ʻoe ke manaʻo hou e hāʻule nā hopena i ka piko o kāu funnel marketing inbound, e ʻae iā ʻoe e hoʻomaka i kāu hana mai ka hoʻomaka. ʻO ka nui o lākou e hele aku iā ʻoe ma ka ʻeli ʻana i lalo a i ʻole kāu funnel, no laila pono kāu ʻike āpau, ma kekahi ʻano, e kamaʻilio i kēlā me kēia mea kūʻai.
Map_Buyer_Journey_to_SalesFunnel
He mea nui e hoʻomanaʻo ʻaʻole he mea maikaʻi ʻole ka poʻe kūʻai i mana, he paʻakikī ʻē aʻe lākou ma mua o kā mākou maʻamau. Ma hope o nā mea a pau, ʻo nā mea kūʻai aku ma ke ʻano he mea liʻiliʻi loa, akā ʻoi aku ka maikaʻi, nā malihini kipa pūnaewele. Ma muli o kēia, pono ʻoe e hoʻolilo i ka makani e kūʻai a kau inoa paha no nā mea ma kāu pūnaewele. He mea maʻalahi loa iā lākou ke noʻonoʻo pehea e hoʻopili ai iā ʻoe - ʻaʻole mākou e hana iā lākou e hana no ia!
Hiki i ka mea kūʻai mana ke hele mai i kāu pūnaewele ma ke ʻano he manaʻo, alakaʻi, a i ʻole kekona kekona no ka lilo ʻana i mea kūʻai kūpaʻa, no laila pono ʻoe e mākaukau e hoʻololi i kēlā me kēia pae a lākou e komo ai. -i ka mea kūʻai aku e like me ka ʻoihana-i-ʻoihana. Me ka pūnaewele ma ko mākou manamana lima, ua mana mākou i nā mea kūʻai aku. Ke ho'āʻo nei ʻoe e noʻonoʻo i ka pūnaewele āu e makemake ai e kūʻai mai i ke kelepona hou mai, e hoʻolilo i nā hola e hana ana i kāu noiʻi ma mua o ke kaomi ʻana i ke pihi kauoha, ʻaʻole hele i loko o kahi hale kūʻai a ʻohi paha i ke kelepona, he hōʻoia ʻoe ua loli ka pāʻani kūʻai. ua hoʻololi ka mana i ka mea kūʻai. Ke ho'āʻo nei ʻoe e lawe mai i nā mea kūʻai aku hou i kāu ʻoihana kūʻai, e hoʻomanaʻo ua hoʻohana mua kāu poʻe i manaʻo ʻia i ka pūnaewele, e like me kāu e hana ai i ka wā kūʻai pūnaewele.
